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Executive Voice

The American Dream in a Can

If you have heard of the American dream, you have probably dreamt to bring it to life. Imagine a life wherein you get to achieve your highest aspirations and goals. Promising, right? But it may seem too idealistic. That said, you have to remain anchored in your current reality, face the challenges thrown at you, and emerge as a victor. This is what Frank Sell, the CEO of Home of the Hustle, did. As a result, he is now living a dream and aspires to help others do the same. 


Frank the Hustler

Frank created Home of the Hustle to build a brand that represents hope for individuals who long to live the dream. Aside from that, Home of the Hustle is also a business that provides good coffee—the American dream in a can. 


As a child, Frank was taught by adults that having decent grades and going to college was what he should do to succeed, but he knew that this path was not for him. He knew he was meant for something else, something better and bigger. With that, he decided to learn a trade. It didn’t take long before realizing that he was being sold a dream that didn’t exist anymore. At 27,  he left his job and started to beat the damn street so hard he swears he will get a bill for the potholes someday. 


After teaching himself a new trade, he started his first business by applying the techniques and principles he learned from watching a $100 VHS tape. By using his hands and having perseverance and a no quitting attitude, he has earned millions. He started a coffee brand to share his experiences and create an income source that would give him the freedom he longed to experience nearly 20 years ago. Today, he is living the dream and helping others realize their dreams with Home of the Hustle. 


Home of the Hustle

Home of the Hustle offers specialty coffee, Get Sh!t Done, the official coffee of the American dream. Beneath the sweet and creamy goodness of their coffee, Home of the Hustle also wants to teach their clients to achieve the freedom they deserve by getting sh*t done. 


You can purchase Get Sh!t Done sweet cream nitro latte in the can, sold in a pack of dozens or 18s. This coffee resembles the favorite chocolate milk you had as a kid, with a hint of coconut milk balanced with the perfect amount of coffee. Get Sh!t Done coffee beans are also sold in 12 ounces packs if you opt to brew coffee on your own. The beans they use are not from random roasteries, instead, Home of the Hustle is proud to work with local partners to bring great beans, roasted to perfection with a super smooth brew.

You can also avail of their monthly coffee subscription for only $68.40, with two bags of 12-ounces Get Sh!t Done coffee beans and 18 cans of Get Sh!t Done essential brew. On top of that, you can enjoy free delivery with your purchase, so head onto Home of the Hustle now and add Get Sh!t Done coffee to your cart!

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