Since the pandemic, employee expectations have changed. They are looking for something very different. In the midst of such a monumental business transformation, they had the time and space to reflect on what they wanted out of their careers. What emerged was a longing for meaning and impact in their work. An expectation that their work aligns with a greater purpose and that they’re doing work that they’re passionate about.
Organizations today face numerous challenges related to that newfound awareness. Lack of employee engagement, a need for new and innovative professional development opportunities, and a desire to enhance their impact and reputation through social good. These challenges can be difficult to address, but one individual who is working to tackle these issues head-on is Robbin Jorgensen. Jorgensen is the Founder and CEO of Women Igniting Change® and the Global Changemakers Community, a network of professional women who are working to create positive change around the world.
Let’s break down the three key challenges organizations face and how her unique approach addresses them.
Challenge #1: Employees lack meaning and fulfillment
Many employees today feel disconnected from their job and are looking for ways to feel more engaged and invested in their work. They’re looking for meaning beyond the bottom line and want to feel that their work is contributing to something greater than themselves and greater than their company. Fulfillment in one’s role and commitment to their organization are two leading indicators as to how well an employee performs their job and if they stay with their organization.
Through the Global Changemakers Community, professional women inside organizations are provided the opportunity to dream, design and implement social change that matters to them. With over 30 social impact categories to choose from, they can focus on an area that they are deeply passionate about.
By creating an environment where organizations help their employees achieve something that matters to them while making a positive impact on society, they in turn bring that passion and energy to their work.
Challenge #2 – Need for New and Innovative Professional Development Opportunities
Many organizations struggle to find ways to enhance the professional development experience for their employees. They find themselves in a rinse-and-repeat cycle that they’ve done for years simply because they don’t have the time to create something that is fresh, new, and innovative. In addition, the training that is offered often doesn’t tie back to the business case and the employees aren’t shown how to apply and implement the learning into their roles. The training lacks sustainability benchmarks and isn’t measured to determine the true ROI.
The Global Changemakers Community offers a 360 approach to professional development. Leveraging their signature six-part framework, women leaders learn how to expand on an idea and bring it to life while breaking down cultural barriers and working with others around the globe toward a common goal. They learn how to identify allies and resources that can assist them in advancing an initiative forward and how to use the power of storytelling to guide stakeholders in a new idea or initiative. They learn how to ask strategic questions that will help advance a project/initiative forward and envision an end goal and reverse engineer that into an action plan.
Each month, they are asked to quantify how they are applying these new skills directly to their role within their organization citing specific examples of how being a part of the community is elevating their performance. These tangible metrics are delivered to the organization on a quarterly basis to show direct implementation and return on investment.
Challenge #3 – Identifying Ways to Extend and Enhance Organizational Impact
Organizations today are under increasing pressure to demonstrate their commitment to social and environmental causes. Consumers are more discerning about where they spend their money and increasingly make decisions that are in line with their own values. They want to support products and organizations that care about the greater good.
The Global Changemakers CommunityTM helps organizations achieve this by providing an opportunity to extend and enhance their external impact by highlighting how they support their employees to create meaningful change. Depending on how many members an organization supports, there could be 20 or more unique change-making initiatives that are making a positive social impact in the world which would not have happened without the organization’s support.
With the help of Robbin Jorgensen and the Global Changemakers CommunityTM, organizations can take steps to create a more fulfilling, sustainable, and equitable workplace for their employees, while also making a positive impact on the world.