fbpx
Connect with us

Entrepreneurship

The Aussie Entrepreneur Heating up Men’s Fashion

Jason Hoeung is a designer, diversity champion and celebrated fashion entrepreneur. He is the founder of Australian based, The Lifestyle Co. and its two marquee brands, 2EROS and Supawear. Jason, a Visual Communications graduate and MBA holder has a family background in manufacturing which fuelled his desire to start his own brands.

Jason’s first brand 2EROS was launched in 2008, followed up 5 years later with the fresh-faced, Supawear. 2EROS retails low-rise swimwear for men, influenced by his childhood spent on the Australian sands. Whereas, Supawear designs trendy, sexy underwear aimed at men in their 20’s and 30’s, wanting to express their personalities in a fun, diverse and confident manner. The range looks great.

Hoeung’s designs have been extremely successful in the LGBT market and media. Powerhouse publication, DNA Magazine published a large spread about 2EROS in 2018 and followed up again in 2020 with a feature on the amazing range. The quality and attention to detail which Hoeung possesses is critical to his success in the fashion world. He is noted as saying, “It’s no longer just about providing what’s missing in the market (…) we’re looking to create timeless pieces – multifunctional, adaptable and long-lasting items, which people can use for different purposes.” 

Jason’s influences stem from the international lifestyle which he has crafted for himself. He is passionate about Pop Art in Eastern and Western countries and the flora and fauna across Australia, which he can translate into his ranges.

A huge milestone for Jason was his showcase at LA Fashion week in 2018. The event hosted by Art Hearts Fashion – enabled Hoeung to demonstrate his work in the presence of greats such as Danny Nguyen and Czarina Kaftans. The goal for Hoeung is to build on this worldwide exposure and expand his range to showcase at other Fashion weeks once the pandemic is under control.

In addition to his business success, Jason remains extremely respectful and conscious of his family’s heritage and their initial struggles to provide for their children. He takes visits back to native Cambodia, where sadly his parent’s lost members of their families during the nation’s difficult period. This helps keep him grounded and focussed on the real purpose behind his successful endeavours.

Hoeung is a real champion for diversity, he points towards his belief that Australia brings a great sense of multiculturalism and inclusivity which is duly needed in the fashion business. He also stays true to his brand, choosing only to work with individuals and models who abide to the notion of “Live actively in style” – the motto for 2EROS.

We asked Jason about the potential rivals in the male fashion market, which is expected to reach $557 trillion by 2021. “We’re not a mass produced brand, we focus on refined fits and understand the male form (…) accentuating the assets that our customers most care about.” He notes the athleisure trend is here to stay due to a greater attention on a healthier lifestyle amongst the population. 

Brands like 2EROS and Supawear are well placed to thrive in the upcoming years. With an astute, driven entrepreneur like Jason Hoeung at the helm, we’re in no doubt we’ll be seeing a lot more of his brands across the beaches of Australia in no time.

Lewis Schenk is an Australia-based Entrepreneur, Writer & PR Consultant. His work has been seen in Entrepreneur Magazine, International Business Times, Addicted2Success & The Good Men Project. Lewis is passionate about sharing empowering stories from people around the world, particularly those in entrepreneurship & business. He has been privileged to work with over 600 businesses and entrepreneurs, helping them amplify their message and build their brand & online presence.

Advertisement

Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.