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The Best Ways for Direct-To-Consumer Businesses to Build Brand | London Fireside Chat

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3 years ago

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Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions 😉

Timestamps:

:45 – How Empathy Wines started
 
3:15 – Year 2 of Empathy: act more as a brand rather than leveraging a personal brand
 
3:50 – Is Instagram the most important platform for Empathy?
 
6 – What is the best way for a DTC company to build brand

 
9:15 – Why it’s tough for publicly traded companies
 
12:15 – Brands moving into physical retail spaces
 
13:20 – Consumer’s only care about convenience 
 
15 – KSwiss 004s campaign
 
16:15 – The role of influencers in DTC
 
 
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

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