As a social media influencer, you’ve probably heard about Meta’s new monthly verification program. While it sounds like an excellent opportunity to boost your online reputation, it might not be as valuable as it seems. Here’s why.
Think of the blue tick on your social media profile as a golden ticket that sets you apart from the crowd, much like the ticket Charlie Bucket found in the “Willy Wonka and the Chocolate Factory.” With the new Meta verification program, anyone can pay a small fee and get their blue tick, much like the Wonka bars that almost everyone could buy. So, just like in the movie, the value of the golden ticket becomes diluted, and your blue tick won’t be as precious as it once was.
If you’re wondering why this is such a big deal, remember that your online reputation is everything. It’s what separates you from the scammers, imposters, and snake-oil salesmen. It’s what makes people trust you and believe in your expertise. But with everyone getting verified, no matter how small or irrelevant, the value of verification is at risk of becoming diluted.
The thing is, cold audiences don’t care about your blue tick as much as you do. They care about what you can offer them, whether you can solve their problems, and whether you’re credible and trustworthy. Your blue tick won’t do much good if you don’t have a good reputation to back it up.
It’s like having a “Certified Organic” sticker on your apple, but the apple is rotten inside. Nobody cares about the sticker if the product isn’t good. Similarly, nobody cares about your blue tick if you don’t have a good reputation.
The solution is to focus on building your online reputation, being a trusted authority in your field, and getting featured in the press. Much like a Michelin-star chef who doesn’t need a certificate to prove their culinary skills, you don’t need a blue tick to prove your expertise. If you have a solid reputation, people will come to you anyway.
Being verified on social media is like being a Hollywood star. The more exclusive and rare it is, the more valuable it becomes. But if everyone becomes a star, then what’s the point? Your job is to stand out, to be the shining star in a galaxy of average ones. That’s what will make you valuable, and that’s what will make people follow you.
So, in conclusion, while Meta’s new verification program might seem tempting, don’t rely on it to build your online reputation. Instead, focus on being a trusted authority in your field, getting featured in the press, and building a loyal following. That way, you’ll shine like a star, no matter what your social media profile looks like.
Have any questions? You can find me on Facebook: Giuliano Gonzalez