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The Future of Business Agility Post-2020 by Gehtsoft

The year 2020 altered mindsets and gave everyone a new perspective, and we’re discovering it’s not going to be temporary. It’s not just about remote work, organizational culture, or business transformation anymore. We’re not getting back to business as usual any time soon because it would be a dire mistake. 

2020 has proven that reactive innovation and reactive changes are too impractical for businesses and sometimes impossible. It’s no longer efficient to take months to make decisions and change approaches. Any situation can change in a matter of days, or weeks at best, and companies need to learn to adapt to the VUCA world challenges. 

Business agility is now looked at as a silver bullet by many. Unfortunately, it’s not. Like any other technological trend, Agile is being misunderstood and misused. People focus on the freedom, creativity, and fun in it and miss that Agile is based on empiricism and the delivered value. Assets like the Scrum Guide 2020 that was produced in November at Scrum.org, and Project Management Institute’s new courses and certifications, have worked to facilitate this change. Corporate management needs to understand how to use Agile effectively while still addressing their companies’ business needs. Evidence-Based Management, Hybrid Project Management, and others are perfect examples of this trend.

We should also see more and more disruptors coming into different markets. Successful stories of a billion$+ acquisitions by traditional institutions excite new business owners. Lean Startup and Agile give people toolkits to innovate and quickly achieve results. These methodologies allow rapid inspections and adaptation, giving them a competitive advantage over institutions where multiple people must approve every change. 

Furthermore, more exciting markets are becoming quickly oversaturated and competitive. Hopefully, we will see more startups pop-up in different long-forgotten areas, from agriculture to manufacturing. These markets might not have millions of potential customers, but the vast unrealized value in these areas is exciting.

Hopefully, traditional institutions will continue the trend of moving towards Agile (or some hybrid methods) to fight off these startups. There were plenty of examples where Agile Transformations failed because people chose the “ritualistic” approach instead of the mindset shift. With the 2020 new perspectives and mindset changes, these organizations will try again and succeed this time. 




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I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

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