Connect with us
Apply Now

Music & Entertainment

The humble beginnings of a multinational entrepreneur 

The start of any journey in life takes a single step, yet it’s one of the hardest. 

In many cases, most might give up, but as Pedro Williams reminds us through his remarkable journey, you won’t know the outcome unless you take the risk. 

Fostering Pedro’s outlook, other entrepreneurs will agree that challenges don’t need to stop you from progressing. With determination and innovation at the fore, you can find a solution and reach even your wildest dreams. 

A Brazilian expat who’s found immense success on the shores of Australia, Pedro is the founder and CEO of one of the country’s most premium luxury automotive groups, Halo Motors

Halo hosts seven businesses under its umbrella. Among them, two of Australia’s most innovative multi-brand luxury vehicle dealerships led by 25 skilled employees offering an experience which is synonymous with the brands it carries – without the hefty price tag. 

From Bentley to McLaren, Ferrari, Rolls Royce and Lamborghini, Halo Motors offers realistic access to an impressive catalogue of prestige vehicles while setting new benchmarks for professionalism in a traditionally outdated automotive industry. 

It is with a contemporary commercial model and nimble approach to business that Halo Motors is able to turn over more than 1,000 luxury cars per year worth over $10 million AUD.  

Arriving in Australia at only 18 years old with $1,000 to his name, Pedro has undoubtedly built all of this from almost nothing. 

With an ambitious drive to prevent the depletion of his savings, Pedro began his professional journey in developmental roles for one of the world’s most reputable five-star hotels. 

With an innate ability to understand the intricacies of the society around him, Pedro prioritised his education of English which improved his employability and enabled the progression of his business skills and leadership profile.  

Then, landing a management role with world-renowned French luxury hotel chain, Sofitel, Pedro embarked on formally training employees and developing hotel operations on a global scale. 

It is with this insight that Pedro realised his entrepreneurial capacity, so he began saving every dollar to start his own venture of buying and selling preowned European cars.

And Pedro’s passion for European cars is entrenched. 

What started as a youthful goal to own a BMW has since developed into a multimillion-dollar business which enables him to commute daily between his businesses in machines worth $500,000 or more. 

From detailing to photography, advertising, sales management, customer service and more, as a young man Pedro knew that he had to put in the extra time to be able to realise his dreams.  

Today, Pedro’s business is thriving. 

An entrepreneurial prodigy, Pedro shows that it’s possible to succeed even when facing adversity. 

His key advice to others is to believe in your ideas and take risks. 

“Risks can change you,” Pedro said. 

“Risks will make you braver, stronger and more confident, and unless you take a chance on that dream, you’ll never know what’s on the other side.” 

Pedro is an advocate for developing an owner’s culture which cultivates a growth mindset and enables big dreams. 

What started as a thirst for a challenge led to adversity, and after finding stability, Pedro envisioned more. 

Six years later, Halo Motors is one of Australia’s leading luxury automotive dealerships spearheading the new-age commercial viability of the nation’s car industry. 

To learn more about Pedro’s ventures, including Halo Motors, visit linktr.ee/pedrowilliams.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.