The Ice Champ Is Not Your Usual Luxury Items Salesman. He Came Looking For His American Dream And Found Much More

Luxury items are all that many individuals search for to make their lives that much more extravagant . Ali the Ice Champ is here to provide for individuals looking for luxury goods. For years, he has been meeting the needs of individuals searching for elegance. He’s not your average jeweler, he works to the highest capacity, while serving the highest quality and Preeminent craftsmanship.

“We have been serving our customers in the DFW area for more than 20 years and now with the help of social media we are able to offer our services to our customers all over the United States. We take pride in producing investment grade pieces that will stand the test of time and thus building a base for long term relationships with our clients.  At a time when you can easily find jewelers trying to get your business, we try to make the process convenient for our clients. Unlike other web-based jewelers, we don’t back out after the delivery of the piece. We strive at creating pieces with Expediential Value and quality and we offer our customers repair and maintenance services with each piece. This is almost unheard of in the market. We  want our customers to be  able to enjoy flaunting their piece without  any worry,” -ALI.

The motivation that drove Ali to start his business was to live his own “American dream”. He was drawn toward the extravagant world and wanted to be a part of it from day one, so he launched himself into the jewelry business. 

“As cliché as it might sound, I wanted to have my own version of the “American Dream”. I came here 22 years ago and was immediately drawn towards the field. I knew I would never be able to work a 9-5 job doing the same thing every day. On the other hand jewelry fascinated me. It wasn’t easy being a newbie at this particular line of work but a lot of long hours and dedication caused me to be where I am now, successfully,” recounts Ali. 

However, Ali’s twenty two years in the business have not been without obstacles. Being in a business for so long, many things come up. The most recent obstacle he has had to overcome is the current pandemic, but even with that new hardship, Ali was able to overcome it.

“20 years is a long time to be in business and I always overcame the obstacles that were presented . It has never been an easy road, but I believe the obstacles in life kept me humble and always motivated me enough to strive for the best. The most recent hurdle has currently been the pandemic. Covid-19 has really challenged our manufacturing process; from being able to get raw goods and providing a safe and secure environment for our employees and clients. The initial days were rough but now we have been able to cope with the current times and our production period is back on track,” Ali clarifies. 

Ali’s humbleness and productivity has helped him overcome countless obstacles over the years.  His ability to separate himself from the competition is unlike any other jewellery business , as he is offering Master craftsmanship and quality products.  He ensures this by giving clients warranty with every purchased product. 

“Unlike any other jeweler, we back each of our pieces with warranties. You are able to walk into our store and we will be able to help you with repair, buffing, cleaning and polishing. This will ensure your pieces will always stay as good as when you first got them. Our quality of work also differentiates us from other jewelers. We insure what we give you has all certificates and appraisals,” Ali remarks.

All of this success has led him to keep striving ahead and making his business even better. For his next projects this upcoming year, Ali plans to get a website up and running in order to make sales more efficient in these virtual times.

“One of the main things we have been focusing on this year, is having our website up and running for our customers.  We want to provide our customers with a hassle-free and a convenient shopping experience through online shopping while still providing a secure platform so you know your hard earned money is invested on products you can cherish  and appreciate on a daily basis. We have been hard at work trying to have all of our best selling pieces listed online so we can be more available for people globally,” Ali comments. 

Ali has also done many extravagant products for A- list Celebrities. Ultimately, providing one of the best products in the market. Ali believes that the way to further grow and succeed, he must create a special connection and bond with the client, to provide trust and support. 

“I’ve been fortunate enough over the last few years to serve big names like DeMarcus Lawrence, Amari Cooper, Deion Sanders and many more. It means a great deal to me that over the past years I have been auspicious enough to progress on and further develop my relationship with my clients. Catering to the needs of our clients is our number 1 priority, serving artists like Post Malone, Bandman Kevo, Blac Youngsta, Moneybagg Yo, NLE Choppa, and many more, who have had an influential part of my journey.” Ali remarks.

To find out more about Ali, you can follow him on Instagram here.

By: Armaan Lokhandwalla and Ziyaan Lokhandwalla co. Editors and experienced writers of high school.