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Executive Voice

The Magic of Wearable Art

Nora Sermez

SCOTTSDALE, AZ – A single mother sits at the kitchen table, burning the midnight oil, putting in overtime at the business she owns. Around her neck shimmers a glittering pendant that captures the fierce energy of the sun and the feminine energy of the moon. It makes her feel more alive every time she wears it. It reminds her of the duality of human nature and of life itself and all its challenges – the light and dark, and that even the blackest night must eventually bow down to the shining light of dawn.

As an experienced designer whose team has worked for big names like Tiffany’s and David Yurman, Nora Sermez is changing ideals about the industry by embracing diversity and creativity. Research indicates that the jewelry industry will reach $480.5 billion USD by 2025, and today’s customers are showing a willingness and desire to seek more unique and alternative designs.

Ocean: the Collection That Gives Back

Nora’s new Ocean collection brings to mind Botticelli’s “The Birth of Venus”, especially the stackable gold seashell rings shimmering with a rainbow of gemstones. Aside from the main piece, the Mermaid ring, the collection features the stunning Venus ring, inspired by ancient art: “Stand proud as the inimitable Venus de Milo marble, and proclaim your inner beauty through this modest yet decadent Venus ring.”

The Ocean collection is luxurious, decadent, ethereal; but it is also designed to give back. For every purchase, Nora will donate $5 to the ocean conservancy foundation. This foundation, formed over forty years ago, works to protect vital ecosystems, defend critical legislation, enforce accountability of leaders and legislators, and focus on cleaning trash from the world’s beaches. With this collection the company continues a longstanding commitment to excellent and preserving our precious planet.

“We are pleased to offer those who love fine jewelry a collection that is designed to give back to the Earth,” says the company. “At Nora Sermez Co., our team of artisans is dedicated to imbuing our jewelry with the beauty of the oceans while still protecting them from harm. We believe the public will find our collection to be both whimsical as well as inspiring, and we have endeavored to make each piece be thoughtfully created from start to finish.”

Embracing Creative Designs

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Nora Sermez designs are favored by A-list celebrity stylists and have been worn by celebrities such as Kacey Musgraves and Jada Pinkett Smith. Nora’s creations have been featured in major fashion magazines such as Vogue, Glamour, and Essence. The brand has over five thousand customers globally, and the company’s Instagram account has over a hundred thousand followers.

The brand offers unique pieces such as celestial swans, haunted astronauts, and goddess-worthy adornments. Nora loves individuality in jewelry, and her customers agree: “When I put the pieces up online,” the designers says of her initial collection, “I got an  instant signal that my vision was working. We got over 4,000 signups to a waitlist before even launching the collection. When I saw how my art made the owners of the jewelry so happy, how it made them feel the magic, I knew that this is something I wanted to focus on exclusively.”

Modern Trends Toward the Unique

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Today’s customers are shopping online more and more, and not just browsing standard retail websites. A modern customer finds jewelry on Instagram or Pinterest, follows the artist, and falls in love with the design, craftsmanship, and storytelling.

“And that’s where our small batch production comes in,” says Sermez. “Customers are able to pick unique high quality designs that are handcrafted in Scottsdale, Arizona by master jewelers, made to order and like no other ring on the planet. They know their ring will not just be found in some random corner of the world.”

Showing Love on a Global Scale

Customers know that when they purchase jewelry from Nora Sermez, they’re supporting the US economy and supporting sustainably sourced materials. The company utilizes ethnically sourced materials and fair trade gold, making their own alloys and controlling the production process. Diamonds are sourced through channels that ensures that the stones are procured without conflict, and the company also works with gemstones originated from mines that actively promote socially responsible practices, have taken steps to minimize their environmental footprint, and contribute to social projects.

The new Ocean collection can now be ordered online.

www.sermez.com

www.instagram.com/nora.sermez/

Estonian-born, Tallinn-based entrepreneur, CEO, manager, marketing strategist and professional athlete. My work have been featured by Tech.com Engadget, Medium and other publication. In my free time, I love to get engage with people, and travel to explore the world.

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