fbpx
Connect with us

Entrepreneurship

The Perfect Marketing Strategies To Fuel Your Business Growth

Turning your small business into a massive one is never easy as people think but developing the perfect marketing strategies is very crucial. Your efforts to attract and retain your clients might be inefficient and haphazard if you lack a marketing method. The main purpose of marketing is to identify and inform your target audience about the benefits of your business.

It’s recommended that before you begin your marketing activities, it helps to identify the target audience whom you want to reach out with your various promotional materials. You will have a variety of marketing strategies once you have your ideal customers. These strategies at some point are very cheap or costless at all and you can make use of them all at once at the inception of your business or use a specific method at a particular stage of your business cycle.

An expert digital marketer, Zach Williams, says his passion for marketing overwhelmed him sometimes back while he was a master’s student in a Data Science class. It was so intense that he had to drop his studies to focus on developing a marketing company and today, he is the founder and co-founder of several 6 & 7 figure businesses such as Luckless Digital, ISA Academy, Marketing Blueprint, and not forgetting the prominent Conversionly LLC.

Zach was employed in the oil and gas industry before entering entrepreneurship where he gained notable working experience. He worked hard and established his company, Conversionly.io, which is a conversion-driven marketing agency with two functional divisions; the Call Center or ISA division and the marketing division.  It is focused on booking more appointments with qualified leads for their clients and building marketing systems for local business organizations across a variety of mediums including Instagram, Google, Facebook, YouTube, and local SEO.

The local businesses that were established about 9 years ago might be ready for a marketing facelift. The marketing strategies that worked 15 years ago won’t be effective in 2019 and beyond.

Most entrepreneurs spend a lot of time working “in” their businesses and forget to work “on” their businesses. It’s very essential to identify the right marketing strategies for your business. How do you effectively get your message to the target audience? According to Zach Williams, these are the best strategies to use in online promotional activities for your business.

  • Social media

Here is where all the magic happens; never ignore social media! You can be authentic and post your thoughts if you don’t have a social media manager. Post all your products and anything relevant that you may want to reach your audience to get to know about you or your business. It’s a bit challenging at the start but as you go you find it easier. You can use direct messages on social channels such as Twitter or Instagram to interact with potential customers and other successful businesses that may be in search of your services or products.

  • Build a tremendous lead magnet

Perfection in digital marketing does result in a great lead magnet. Present the right lead magnet to the right audience for the perfect outcomes through the identification of the right pain points and offer a solution in your lead magnet. Determine the needs of your consumers and the main objective of you venturing into business before creating your lead magnet.

  • Understand SEO

Search engine optimization is an incredible area of digital marketing. It’s very powerful and when you learn it the right way and leverage it appropriately, you won’t be afraid of saying that the sky is your limit. There are no shortcuts with SEO and if you need the best results, you’ll have to put in the work and invest in your time! Make sure to do thorough research, use power key words, and ensure your content is unique, engaging, insightful, and adds an inspiring amount of value.

It can be challenging to do marketing when you do not have a big budget but there is a lot that a business owner can do to attract and retain clients. With the emergence of digital marketing in this era, it’s possible and easier for all local business owners to look for potential ways of creating presence and attracting informed buyers.

Matthew Fraser is a writer, journalist, and branding strategist. He helps brands build their authority as an Authority Advisor. Matthew is always looking to write about the world's most innovative, creative, and intelligent entrepreneurs. If you're looking to take your brand to the next level, reach out to Matthew Fraser

Advertisement

New Videos

Top 3 NFTs

Mindset

Most Disruptive

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.