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The Power of Content in the Sales Funnel

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Content is the most important factor in the sales funnel. Without content, you attract more prospects but fail to convert them. With content, you attract and convert at a much higher rate. Content is what nurtures your prospects along until they are ready to buy from you or your product.

In this blog post I will discuss how content attracts, converts, and nurtures each stage of the sales funnel so that you can attract more people by providing value on your website!

Think back to the last time you were considering making a purchase. You may have gone to Google and searched for the product you were interested in, or read reviews on Amazon. What made you decide to buy that product?

The answer is content! Content is what persuaded you to make a purchase. Whether it was an article on a website, a review, or even just a list of benefits on the product page, content played a role in your decision-making process.

Now think about the stages of the sales funnel. At each stage, content needs to be tailored specifically to persuade prospects to move down the funnel. Let’s take a look below at how content works its magic at each stage.

 

Attract Stage

At the top of the sales funnel is attract mode. In this stage, you are trying to attract as many people as possible to your website. Content here should be focused on providing value and not selling the product or service yet. This could be in the form of an article, infographic, or even a video.

In order to attract people to your site, you need to attract their attention. Content provides opportunity for inbound marketing, which is the process of getting in front of your prospects when they are actively searching for what you have to offer. Your content should be engaging enough that it attracts people who may not even know they want or need your product yet. You can also use social media and email lists (opt-in forms) at this stage to attract more leads into your funnel.

 

Convert Stage

Once someone is attracted to your content, they will move down the funnel into convert mode. In this stage, you are trying to persuade them to buy your product or service. Content needs to be convincing and persuasive so that prospects take the next step. This might include using case studies, testimonials, or even just strong calls-to-action.

Once someone has come onto your website, bought something from one of your Ecommerce pages, or opted into an email list, then they become a lead. At this point everyone needs good sales copy written by marketers with experience converting leads using personalized messaging so prospects feel like there’s a real person on the other end of their computer or phone.

 

Nurture Stage

Finally, you have a lead that is interested in your product. This is the last chance to convert them before they disappear forever. Your content at this stage should be educational, showing how your product can solve their specific problem. You can also use case studies or customer stories to show how others have benefited from using your product.

Conclusion

Whatever the stage, content is one of the most important factors in persuasion. By providing valuable information to your prospects, you attract them, convert them, and nurture them until they are ready to buy. Content is essential for a successful sales funnel.

By understanding how content works at each stage of the sales funnel, you can attract more people to your website and convert them into customers. Tailor your content specifically to each stage and watch your business grow!

Content is essential for converting prospects into customers at every stage of the sales funnel. By creating engaging and persuasive content, you can attract more people to your site convert more leads into paying customers, and nurture your customers until they are ready to make another purchase. So what are you waiting for? Start creating content that sells!

If you’re looking for help with content marketing or creating a sales funnel, please contact us today! We would love to help you grow your business!

 

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


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