The Pure Green Franchise is rapidly expanding and is already set to open 100 new stores by the end of 2023. They are one of the fastest-growing juice bar franchises in the United States and is an “Entrepreneur Franchise 500-ranked company.”
Pure Green is a wellness business involved in the superfood industry. They primarily sell nutrient-rich juices, but they also offer smoothies, a variety of toasts, steel-cut oatmeal bowls, acai and pitaya bowls, and more.
The business was started by Ross Franklin who is, according to Thrive Global, one of the top five wellness entrepreneurs in the United States. He is also a best-selling author and a highly sought-after speaker at popular wellness events.
Franklin has a past history of working in the wellness industry and has brought many struggling companies back from the brink of failure.
Eventually, he decided that it was time to start his own company; so, he started Pure Green in 2014 in New York City. The mission of Pure Green is to “build healthier communities around the globe by connecting people with superfoods.”
A core value of the Pure Green business is sustainability. As such, they use sustainable construction materials when building each store such as using birch wood as it is an “abundant and fast-growing species that causes little devastation or destruction of biodiversity when cut down.”
They also use compostable and recyclable materials to help reduce waste. Another big commitment they made is to use “imperfect produce” which has resulted in over 1 million pounds of produce saved and kept from being dumped in a landfill.
Due to Pure Green’s ambitious goals and commitment to not only provide great service but also to help educate the community that they are in about the importance and benefits of superfoods, they seek to recruit the best and brightest franchisees.
This has become one of their biggest challenges because they believe that the key to success of any brand is people. As a result, Pure Green seeks to find franchisees who they can partner with and who live in alignment with their mission of building healthier communities around the globe by connecting people with superfoods.
Unlike other franchises, the Pure Green Franchise has made owning one of their stores easier and more convenient than it would be to own some other franchise. They developed the “Pure Green University” to help teach their franchisees how to effectively run their store.
They also provide “hands-on” assistance for every stage of starting a new franchise from picking the perfect spot to the construction and set-up process.
Pure Green has seen tremendous success and is now a nationally recognized brand whose products can be found throughout many industries such as wellness centers like gyms and even major airlines.
Overall, Pure Green’s commitment to a healthy and sustainable future radiates through their entire business from the very walls that surround it to the ingredients within their products. The rapid growth of the business is a testament to its mission and impressive business structure.