fbpx
Connect with us
Apply Now

Community

The Role Of Social Media In The Entertainment Space

Social media has so permeated our lives that it’s difficult to imagine a world without it. Every day we connect with friends, family members, acquaintances, and other people of interest online. A new study showed that 88% of people view social media as a form of entertainment. Therefore, we are not just engaging and networking on these platforms, but we are also entertaining ourselves. 

Read on to learn the role of social media in the entertainment space. 

The Rise of Creators 

Social media created a platform where the everyday Joe could become the most significant hit. Unlike traditional TV with its highly-paid actors, social media created opportunities for people to entertain others through their talents, whether they are famous or relatively unknown. We’ve seen a rise in youtube comedians, skits, and independent artists, amongst others. 

A recent report shows more than 50 million people globally identify themselves as content creators, including influencers, bloggers, and videographers, among others. Social media is now a leading source of entertainment as a growing number of consumers feel that it provides a greater source of valuable entertainment, unlike the traditional forms. 

Social media is the source of income for many.

The growing content economy shows that social media has become a source of income for many. Social media stars or internet celebrities earn a living from sites like youtube, Instagram, Vine, and Snapchat. Some Instagram influencers collect upto $50k per post. One million youtube views could bring in as much as $5000, depending on several factors determined by the platform. Some content niches like cryptocurrency or personal finance can increase a creator’s ad rate by attracting a high-paying audience. 

A New Opportunity 

The opportunity presented by social media in the entertainment space is overshadowed by one major flaw-the monetary bit. For a long time, creators have had to contend with whatever rate of pay the social media platforms set up. Unlike traditional laborers, creators don’t have a meaningful organization that can fight for their rights and have accepted the status quo. 

This power imbalance is what motivated Matt Bravo to launch Feature Live. The platform offers a revolutionary way of doing things by putting the power to monetize into the hands of creators. Feature Live lets creators set their own prices on content, live streams, and time. In addition, the platform is designed as a standalone ecosystem where creators can engage directly with fans. 

Feature Live officially launched its app in April 2022 and is now scaling its operations in the entertainment space by partnering with some of the world’s largest media companies and talent agencies. 

To Conclude 

Social media is a moving force in the entertainment space, and there’s no going back to a world without social networking sites. It is forecasted that the number of social media creators will continue to increase, and brands will continue to spend big ad dollars on smaller networks. Innovations like Matt Bravo’s Feature Live app bring an impactful change in the entertainment world as it empowers creators to take charge of how much they earn.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.