Connect with us


The Thing Most Real Estate Agents Overlook That’s Costing Them More Than They Know

According to the National Association Of Realtors©, the average Real estate agent in the US sells about 12 homes a year`; this amounts to an annual income of less than $50,000.

For most agents, this income would be less than the desired year, and there are many varying reasons why this happens to agents. However, according to The Conversion Academy (TCA), a Digital Marketing Consultancy owned by Gunnar Kolrud, Ali Kamel, and Tieba Bropleh, one of the main driving factors is an inability to differentiate themselves as the authority in their market.

Through countless hours of brand evaluations and client conversations, The Conversion Academy team consistently found the inability for an Agent to differentiate themselves led to a lack of market share and subsequently hampered them from moving their business to the next level. The team observed that top producing realtors leveraged their brand power and authority to connect with and land their ideal clients. “What you saw was top performers, used their Brand Power to attract and retain their ideal client, while others in their market continued to struggle in consistently building their business,” said Tieba Bropleh, CEO of The Conversion Academy.

During their research for agents who struggled, they found a common theme, ”A standard company-issued website with an about me section, some social media profiles, and maybe a personally owned site,” states Ali Kamel COO for TCA. Gunnar Kolrud CFO for TCA added, “When we would discuss our findings with agents, many either didn’t connect or hadn’t fully connected how their lack of a digital narrative was negatively impacting their business.” The team believes that as the Real Estate landscape continues to “digitalize” and evolve, agents who do not have, and control their online presence will become the “Blockbusters” of the industry. “Simply put, It’s not enough for an agent to be online; they must be in control of their digital narrative to ensure they attract and retain their ideal client,” said Kolrud.

How Does an Agent Gain and Control Their Digital Narrative?

The Conversion Academy suggests they get their name and brand in the media. “One of the ways we accomplish this for our clients, is by getting them featured in at least one major media outlet including channels like ABC, NBC, Yahoo! Finance, Forbes, Entrepreneur, and more,” says Kamel.

Bropleh added “A great example of this is one of our most recent partners, Walter Vann out in Long Beach; he was having success with his direct marketing campaigns and other digital assets that he and his team were producing. However, we noticed he was at the mercy of whatever came up when searched by a potential client, after working with us Walter has been able to strengthen his brand power and authority because he has publications like Yahoo! Finance, NBC, ABC, FOX, and others backing his efforts when people inevitably Google him.

This is just one of many real estate agents/teams we have helped become the trusted authority in their area.” After being featured the team says they see usually see the profitability and effectiveness of an Agent or Team’s advertising dollars improve anywhere from 2x to 10x.

So How Does This Process Work?

The TCA team relies on its ability to build and maintain relationships. “We’ve been fortunate enough to build relationships with incredible journalists in multiple industries. We know that businesses move fast nowadays and wanted to provide a service to match our partners’ speed” stated Kolrud. With these partnerships they’re able to increase brand awareness on Google and get their clients trending on the first page, TCA guarantees their results in 30-90 days, depending on where their clients want to be featured. “We’re one of the only firms I know that offers this Guarantee”, added Bropleh. Brand recognition is the key to Agents reaching their desired goals and moving their business forward to the next level. While it’s not always easy to garner media attention working with a team such as TCA can streamline and expedite that process.


Matthew Fraser is a writer, journalist, and branding strategist. He helps brands build their authority as an Authority Advisor. Matthew is always looking to write about the world's most innovative, creative, and intelligent entrepreneurs. If you're looking to take your brand to the next level, reach out to Matthew Fraser

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.