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The Truth About Entrepreneurship

Brendan Cox. Author of "Strictly Business: How to Crush it as a Young Entrepreneur"

Although it may seem like entrepreneurship consists of massive houses and crazy sports cars, that’s far from the truth. What you see on social media these days is exaggerated and not realistic. I can assure you that success doesn’t happen overnight. It takes hard work, dedication, and countless unpaid hours. 

It takes a lot of hard work

From taking a glance at social media, the entrepreneurial lifestyle can look like a dream. Ferraris, Lamborghinis, 10 million dollar mansions, and the list just goes on and on. What you don’t realize is 90% of those cars and houses are just rented in order to make a statement or to sell you something related to their personal brand. However, what you see on social media is far from reality. Being an entrepreneur takes months if not years of hard work before being able to dub yourself as “successful.”

You need to be self-motivated

If you are the type of person that is self-motivated and willing to work 7 days a week, then this may be a good career path for you. You personally are going to have to be able to get out of bed every morning, and be motivated to work on your business (yes, even on the weekends). No one else is going to be watching over you to make sure you do your job correctly so it’s crucial that you are self-motivated.

Stop being a perfectionist

Spending months on a business plan is a complete waste of time in my opinion. Planning is a crucial part of success but perfecting a business plan for months is unnecessary. Taking action is everything. Jump in with a well thought out business plan (but nothing over the top) and learn as you go.

You don’t know it all

You simply don’t know everything and no one does. There’s never going to be a point in your life where you can accept that you know everything. You always should keep an open mind to new and emerging technology and strategies to implement in your business. Along with keeping an open mind strive to learn at least one new skill daily, whether it’s through watching YouTube videos, taking online classes, or just experimenting with new things.

Ultimately, entrepreneurship isn’t all glitz and glamour like some make it out to be. 

Are you an aspiring entrepreneur? Check out my new book: Strictly Business: How to Crush it as a Young Entrepreneur.

Brendan Cox is an American entrepreneur specializing in social media and branding. Along with being an entrepreneur, he also is an author and journalist often recognized for his entrepreneurial based literature. He is a co-founder of Business Blurb amongst numerous other endeavors.


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