This College Basketball Star-Turned-Entrepreneur Now Is on the Leading Edge of Marketing With XR

You have probably heard of augmented reality (AR) and virtual reality (VR), but have you heard of extended reality (XR)? It is not surprising, if not. XR is still a very novel emerging technology but has been showing tremendous interest by companies in numerous industries. That is due to its profound use-cases and applications in marketing campaigns, among others. 23-year-old PRISM XR founder Gabe Adzich is here to help businesses and brands increase their leads and sales through XR.

Gabe is still young, yet he can already claim to have been a basketball star on nationally ranked high school and college teams. He is also an entrepreneur with two startups (KAFF Coffee and PRISM XR), a developer of real estate, and an investor in a handful of other startups.

Though he could have potentially ended up playing professional basketball, the entrepreneurial drive within him was simply too strong to ignore. The start of Gabe’s entrepreneurial career began at Loyola Marymount University. While in school, he joined a cohort of top-ranking entrepreneurs from all over the United States and received the inspiration for his very first startup.

At LMU, he quickly excelled at developing his entrepreneurial skills. This forced him to hit the ground running and become a successful startup founder. Becoming a real investor was soon something else he could add to his list of accomplishments. Today, Gabe is looking to expand his entrepreneurial ventures even more than he already has. After all, he is only 23 years old, so there is a great deal more that he can achieve.

His main focus now is PRISM XR, a mixed-media agency that specializes in creating digital products that involve the use of XR, or extended reality. Similar to virtual reality (VR) and augmented reality (AR), extended reality combines digital and real environments. Companies can now reach their target audience in novel ways that have never been possible before.

There are already several clients in various industries interested in what PRISM XR offers: including businesses in food and beverage, tech, entertainment, retail, vitamins, and gaming industries. Gabe has positioned himself, and his XR-focused company, to become a leader and pioneer in the field of extended reality and its marketing applications.

Gabe is developing meaningful solutions for multiple Fortune 500 companies and wants to reap the benefits of applying XR to their marketing strategies. As an early-stage startup, the full success of PRISM XR has not yet been revealed, but some practical digital products are already being rolled out. These products include designed digital worlds, portals to new environments, branded face filters, and novel games. Gabe says this is only the beginning of building tomorrow, today, so keep an eye out for this young entrepreneur.

To learn more information on Gabe Adzich and all of his entrepreneurial ventures, you can head over to his website.