Ahmed Alamri (Mojomora), 26, a law school graduate and graphic designer launched his media company ‘Dark’ in 2020 before his designs would reach hundreds of thousands of people across Instagram.
Fortunately, even though Mojomora has launched several businesses in his lifetime, Dark felt different. He founded Dark, on online digital magazine from his apartment in San Diego in March of 2020—and discovered his calling as a skilled digital entrepreneur.
“Building something entirely on your own has always been a passion of mine,” he says. “I think of it as a blessing and a curse; I never could just focus on one thing at one time, I know a lot of entrepreneurs know that compulsive feeling.”
Today, Dark Magazine, based in San Diego, California has worked with over 380 different walks of talent from all over the world and currently has a fan list of 59,000 site subscribers according to Alamri.
Alamri is part of an exciting trend: the growth of a small digital media company; a one-person business.
So how did Alamri build his business to reach hundreds of thousands of people at an age many people are still figuring out what they want to do for a living? He recently shared his story with me.
Be different. Alamri, whose father is a storefront business owner, came up with his business idea in law school when he noticed how difficult it is for emerging businesses to professionalize their brand. Most businesses are sort of stuck in limbo in those early stages when it comes to looking professional, but Alamri noticed how hard it was to find legitimate marketing brands or media companies that can actually produce professional-looking content for you. “For a small business owner or emerging artist, obtaining legitimate press placements today is almost impossible with what’s out there and it really doesn’t have to be.”
So Alamri decided to create his own platform that celebrated businesses, hip-hop artists, rappers, singers, dancers, entrepreneurs and provided them with high quality, professional designs or more famously his digital covers.
Find your bread and butter. Alamri figured out the recipe for his brand’s success relatively early on. “You need to find a catalyst-like concept for your brand in order for people to pay attention,” he says. “Make sure that concept is in line with your brand and it makes sense. Don’t just do something for clout; do it with intention.”
Alamri built his brand by releasing high quality, high resolution digital magazine covers for his features and clientele. The idea was to modernize the culture of magazine covers so that you could be on the cover of a dope looking magazine. “Although we do have a vetting process, our submissions are fairly simple and revolutionizing compared to other brands,” he says.
Be a kid again. Alamri is at heart an incredible entrepreneur who fell in love with creativity at a young age. “I’m a firm believer that everyone is creative,” he says. “But as we get older we are told how the world works and we sort of lose that along the way. But being creative is a beautiful form of freedom; a risk-free type of freedom we experience as kids, so for me being creative is just learning how to be a kid again.”
Be free and be committed. That’s a nice place to be at age 26. And he’s just getting started.
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