TikTok is no longer the newest app in town. TikTok has more monthly active users than Snapchat and Pinterest, solidifying its presence in the social realm.
As with other social media platform, TikTok did not originally provide paid advertising, but this has been tried on the site since early 2019 and has evolved into a multidimensional offering that most B2C firms should strongly consider as a marketing channel.
Here is our guide to the five newest TikTok Advertising features for 2022
If you are new to the world of TikTok, we will walk you through the foundations of the platform, the possible ad types, and the advantages of TikTok advertising. Have a peek down below.
TikTok Advertising Formats
Currently, In-Feed Ads are the sole self-service option accessible to all marketers on the platform. These advertisements display on the For You page, which is a continuously updated feed of organic and sponsored content that is personalised for each user. For Tiktok Ads Library it works fine.
This feed’s content is based on the user’s preferences and was either preselected or inferred by the algorithm based on their platform activity.
In-Feed Ads include
- A movie or picture with a duration between 5 and 60 seconds
- Brand/application display name between two and forty characters
- between one and one hundred characters
- A call to action from a list of 22 predefined activities
- A destination URL which cannot be seen.
- These particulars are based only on TikTok positioning
Types of Creative Ads
Although In-Feed Ads have a relatively limited character restriction compared to other platforms, there are a number of readymade video templates that enable the production of dynamic creative with higher character counts to avoid disappointing ardent copywriters.
In addition, TikTok features three data-driven tools for orchestrating creativity with organic qualities that have been shown to boost user engagement. As TikTok encourages its users to “Don’t produce advertising, make TikToks,” these tools may be beneficial for the rapid generation of quasi-native content.
This application lets you to submit materials such as photographs, video, and text, which are then utilised to build combinations of video advertisements in accordance with the duration you choose.
You may utilise fully TikTok-generated material or blend it with your own narration or audio track.
Smart Video Soundtrack
This kind of ad creative enables you to submit video files of up to 500 MB, after which the site will propose music that syncs with the material.
TikTok Ad Targeting
Marketing 101 dictates that you target the correct demographic, and thankfully, TikTok provides you with six important sorts of prospecting targeting:
Within TikTok, there are five typical custom audience kinds that may be created:
- Customer Record – IDFA, GAID, telephone number, and email address.
- Website Traffic – generated by TikTok Pixel App Activity – downloads, in-app purchases, etc.
- Interactions with ad content, such as clicks, constitute engagement.
- Lists of users who have submitted a form in response to a Lead Generation advertisement.
Automated Creativity Enhancement (ACO)
ACO is an ad group option that lets you to post up to ten pictures and videos with text descriptions. These text descriptions may range between 5 and the 100 characters in length.
Theoretically, this removes the necessity for A/B testing and increases the creative lifespan owing to the variety of potential permutations. Once ACO has been enabled, you may upload new assets to the ad group, but ACO cannot be deactivated.