As a dentist, you’re doubtlessly a medical professional. In fact, you’re technically a doctor. With that being said, if you have your own dental practice, you’re also a business owner. You’re literally a CEO in your own organization. And this means that, in addition to playing the role of a medical provider, you also need to play the role of a savvy business person when it comes to managing the affairs of your practice.
And at the end of the day, this means trying to increase revenue.
Now, some doctors try to increase revenue by just prescribing more and more dental treatments (that may or may not necessarily be immediately required). Or, they raise their prices to a point where they’re charging quite a bit more than the ‘typical going rate.’
But these are not only ‘ethically tricky’ practices, they’re also things that can earn you a reputation for being just more expensive, and for needlessly finding things to bill for. From a business perspective, this is not the right approach.
In this blog post, you’re going to learn 6 tips that will help you increase revenue in ways that your patients will actually appreciate and come back to you for.
Here’s what you need to know.
1. Start Streamlining Your Business
Making your business as streamlined and as efficient as possible is the key to increasing revenue. For example, make sure that your patients don’t have to wait very long in the waiting room. This is a fantastic place to start the streamlining process, and a great way to keep your patients coming back for all of their dental needs.
Streamlining the business side of your dental practice can also bring numerous additional benefits, such as reducing administrative burden, optimizing workflow, enhancing patient experience, and increasing overall productivity and profitability.
2. Find Great Help And Leadership
You can’t manage an entire dental practice by yourself. This means that you’re going to need help. You’re also going to need quality management to assist you in leading the business forward.
Finding great help might actually be the very best thing that you can do to grow your business successfully. Without great help and leadership, you’ll get overwhelmed—and your business will flounder.
3. Start Marketing Your Practice
Nowadays, there are all kinds of options for successfully marketing any kind of business—including a dental practice. You can use social media, blogs, YouTube, podcasts, paid ads, etc.
Don’t just expect customers to walk through your door. You do need to advertise to help grow your business.
Advertising is crucial for a dental practice as it helps to attract new patients, increase brand awareness, establish credibility and trust within the community, and ultimately grow the practice.
4. Connect With Every Patient
At the end of the day, patients aren’t just wallets that you want to cash in on and extract money from. They are living, breathing people. Thus, a dental practice is really a people business. So connecting with the people who enter your business is crucial.
Create that emotional engagement, and they’ll keep coming back to you time after time.
5. Commit To Becoming The Best Dentist Possible
It goes without saying—but getting good at your craft is a surefire way to increase success. Stay up to date on modern medical technology, and make sure to stay at the forefront, cutting edge of dentistry in general.
The more you know (and the better you get at helping your patients), the better off you’ll be—both from a success standpoint and from a business standpoint.
6. Protect Yourself From Calamity
As a dentist, you’re going to run into trouble if you make business choices with a scarcity mindset. When you make business choices based on fear instead of purpose, that’s when you run into situations where you may make poor choices. Therefore, protecting yourself from danger is crucial.
And one of the best ways to do that is through dental disability insurance. Dental disability insurance protects you in the event that you come down with an illness or injury that prevents you from working. This peace of mind will help you to be a better dentist, and it will help you to move your business forward in a more productive way.
If you need some help finding an awesome policy, check out LeverageRX. They maintain an up-to-date list of the best disability insurance policies for dentists.
There you have it. 6 tips for maximizing dental practice revenue. Equipped with this information, you’re now ready to get out there and grow your business bigger than ever.
All that’s left is to make it happen.