Connect with us
Apply Now


Todd Dickerson: How Innovation Drives Company Past $100,000,000

$1,000,000. For most startups, this is the dream, the revenue benchmark of success. Most businesses never reach $1M. Todd Dickerson, the Co-Founder, and Co-CEO of ClickFunnels says that one of the key factors that contribute to reaching this seven-figure milestone is innovation. Clickfunnels is a cloud-based SAAS sales funnel platform used by entrepreneurs and business owners around the globe. Clickfunnels eclipsed $100,000,000 in annual revenue in just 3 years.

Prior to founding Clickfunnels, Todd was a Senior Developer & Founder of multiple SaaS companies. Todd recognized that innovation was vital for the growth and scaling of every company he helped to build.  Even beyond his many accomplishments in the digital and marketing space, Todd would consider his family his greatest treasure. With his wife Ashley, he hopes to lead the charge for a new generation of entrepreneurs and dreamers in his three daughters.

How Clickfunnels Created an Innovative and Revolutionary Solution

Years ago, Todd and his Clickfunnels partner and co-founder, Russell Brunson, started out building sales funnels the only way they knew how at the time–using clunky web pages, painstaking development, and buggy coding. The process was so flawed that it would take Todd months to build a single sales funnel. Any tweaks and changes would take weeks. Split testing entailed its own set of problems.  

Russell, who handles the marketing and sales side of the company, got so frustrated building and launching these sales funnels that he had to find a better way. Because doing it piecemeal was exhausting, time-consuming, and expensive. That’s when they came up with the idea of a ‘start to finish’ funnel-building platform that would make it easy for entrepreneurs and small business owners to create and launch a sales funnel in minutes instead of months…without having to know a thing about coding, design, tech, or building web pages.  And that’s how ClickFunnels was created and why it was so revolutionary in 2014. 

Innovation in The Marketplace  

Todd believes in the ability to innovate fast and move quickly. Speed to market is critical, especially for businesses in the startup stage. Without that capability, your competitors will outrun you. Clickfunnels opened the door for marketers by giving them the ability to build and launch a sales or lead gen funnel FAST. If you have a product, service, or offer, you could have leads and sales pouring in within minutes. Clickfunnels allows entrepreneurs to capitalize on trends, which gives businesses massive leverage in the marketplace. Companies and startups are no longer stymied by tech, coding, or design. With Clickfunnels, Innovation occurs as quickly as you can type.

Todd’s Advice for Innovating Within Your Field

Over the past 20 years, Todd has gained a real understanding of the role that innovation plays inside any business or company.  It starts by taking a close look at your market and listening to your customers. Because they will tell you what they want, every time. Find their pain points. Listen to their challenges. And when you do, you can create massive value for your audience by innovating to create the products and services that relieve those problems.              

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.