There are more coaches and consultants in the market than ever before. Competition is fierce. It’s a red ocean out there and most are drowning.
Go into any FacebookTM group or online forum you’ll see the same old strategies…
“Build a funnel.”
“Offer a lead magnet.”
“Do a webinar/masterclass/insert flavor of the month.”
Here’s a question that will make any zen master proud…
“How unique can you really be if you only do what everyone else does too?”
Anybody can give you “marketing advice” but only a few can back it up with experience.
After helping coaches and consultants scale from $45,000 to $200,000+ in recurring monthly revenue…
I’ve discovered what it really takes to swim alone in a blue ocean.
Here are my top 3 tips.
Always Respect Your Audience
“It’s always been a mystery to me how people can respect themselves when they humiliate other humans.” – Mahatma Ghandi
Too many people try to sell right off the bat.
“Hey, nice to meet you. Now buy my sh*t.”
I mean, at least buy me dinner if you’re going to f*** me, right?
Naturally, the conversion rates are going to suck.
Focus on quality not quantity.
Treat your audience the same way you want others to treat you.
First impressions are the most important.
Don’t sabotage your personal brand for short term gains.
Use Content to Interview Your Target Market
“Your most unhappy customers are your greatest source of learning.” – Bill Gates
Everyone has an opinion.
That’s just how the human mind works.
Use content to get inside the head of your ideal clients.
Open a conversation.
Then shut up and listen.
Do this the right way and your market will tell you exactly what it wants.
It’s so much easier than taking a blind stab in the dark.
Now all you have to do is deliver the solution.
Never Forget It’s Your Duty to Serve
“I’ve had more growth from contributing to others than I’ve ever had on my own.” – Russell Brunson
Too many coaches and consultants get hung up on results… for themselves.
Here’s some shocking news:
Clients want you to continually deliver results for them.
It’s your duty to serve.
There’s no such thing as “over-delivering”.
Making money is a byproduct of helping others, not the other way around.
Some marketing companies work on a flat retainer.
Usually, they only do just enough to not get fired.
Who can blame them?
You can’t truly be committed unless you have skin in the game.
That’s why I always jump in the deep end together with my clients.
It’s sink or swims every single day.
And I’ll be damned if I sink.
Brandon Moore is the CEO of Netmore, a digital marketing company which specializes in scaling coaches and consultants to 8-figures. Click here to connect with him and find out more about the “Blue Ocean Strategy”.
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