Branding is a crucial aspect of any marketing strategy. It is the process of creating a name, symbol or design that identifies and differentiates a product...
Due to the constantly changing nature of the digital marketing industry, it is no surprise that 2023 will be a big year for various trends. The...
Sometimes lousy timing can be good timing. Wisdom tells us we should avoid media pitching and outreach during the holiday season. The theory is that consumers,...
Meet branding expert, Marion Tan. Founder of wellness branding studio, Hearten + Hone, Marion offers brand strategy, identity design, and website design services for entrepreneurs in...
On the surface, getting a PR strategy from “credible sources in the news media” sounds like a solution already tailored for any brand. And it is...
After Luis Diaz had earned his college degree, he found that he needed to work two jobs in the food industry just to make ends meet....
But recently I feel like all that forward momentum is gone, and I want it back
In an interview with Disrupt Magazine, LifeFlip Media founder Eric Mitchell shared seven tips on how to better approach your brand’s media exposure, by avoiding several...
Public relations (PR) is the process of building a good relationship with your audience. PR covers a lot of things, from marketing to customer service. Still,...
5 Ways to Build Credibility and Become the Go-To Expert in Your Niche Why is it Important to Build Credibility? Have you ever heard the saying,...