Small businesses often face an uphill battle when it comes to marketing and public relations (PR). With limited budgets and resources, competing with larger corporations in...
The business world is rapidly changing, and one of the most significant shifts we’ve seen is the rise of female-owned companies. Women are no longer waiting...
In today’s fast-paced digital world, gaining media exposure for your brand has become more critical than ever. With a plethora of brands vying for media attention,...
A media kit is a collection of materials that provide information about a company or organization, including its products or services, history, and contact information. Media...
Public relations (PR) is a vital aspect of any business, as it helps to establish and maintain a positive reputation for your brand. With the ever-changing...
Branding is a crucial aspect of any marketing strategy. It is the process of creating a name, symbol or design that identifies and differentiates a product...
Due to the constantly changing nature of the digital marketing industry, it is no surprise that 2023 will be a big year for various trends. The...
Sometimes lousy timing can be good timing. Wisdom tells us we should avoid media pitching and outreach during the holiday season. The theory is that consumers,...
Meet branding expert, Marion Tan. Founder of wellness branding studio, Hearten + Hone, Marion offers brand strategy, identity design, and website design services for entrepreneurs in...
On the surface, getting a PR strategy from “credible sources in the news media” sounds like a solution already tailored for any brand. And it is...