Connect with us

Executive Voice

Tristan Ahumada Speaks on How a Facebook Group Turned Into a Multimillion-Dollar Company 

Facebook has over 1.6 billion users daily. This social media platform remains the most coveted site for social media marketing. Every day hundreds of companies set up their profile on Facebook to attract and engage with their customers. Yet success on Facebook is not easy due to the stiff competition that businesses face on this platform. 

We spoke to Tristan Ahumada to get some ideas on how to overcome the stiff competition and outcompete on Facebook. Tristan operates Lab Coat Agents as its CEO. He consults for Fortune 500 companies and runs a successful Real Estate team in Los Angeles, California. 


How Tristan Turned a Facebook Group Into a Multimillion-Dollar Company 

Tristan started as an entrepreneur by leveraging Facebook. He created a Facebook group consisting of people that he was speaking to across the nation. This strategy immediately boosted his credibility as his first members got other clients to join. Within months Tristan and his team managed to scale his business from zero to six figures. 

Tristan points out that one of the mistakes companies make is that they focus on content instead of engagement. They approach Facebook by creating a Facebook page and fill it with curated content for an audience they know little about. This strategy leads to low conversion and frustration in marketing. 

But companies have a lot to gain from building online communities through Facebook groups. Within the group, they can obtain data from potential customers and have real-time access to conversations that their clients are engaging in. In a few years of building an online community, Tristan and his team managed to build the company from scratch to a multi-million business venture. 

“I created Lab Coat Agents as a Facebook Group and in 5 years we have grown to over 100,000 highly engaged members,” says Tristan. Lab Coat Agents is one of the leading real estate education and media companies in the world and it currently has the largest Real Estate Facebook Group in the world. Besides building a Facebook group that grew into a multimillion-dollar company Tristan’s other company, Tristan and Associates, was created in 2004 and by 2015 they had surpassed 100 million in yearly volume, in Los Angeles/Ventura Counties. The county placed Tristan and Associates in the top 1% of all Real Estate agents in the US.


Three Ideas To Use

Idea #1: Build authentic relationships through your Facebook Community.  Tristan advises companies not to get into Facebook to make sales. Yes, sales are important, but a more sustainable option is to use Facebook to build a community. Companies need to bear in mind that today’s customers want a company that seeks to establish a connection with them. You can do this by being authentic in your conversations with your target audience. 

Idea #2: Get to know your audience. Tristan states that this activity remains the most important step to successful social media marketing. There are many ways that you can get to know your audience, for example, conducting surveys, or creating a customer persona. Building a Facebook group also offers you a great way to know your customers personally as you read their conversations and engage with them. Knowing your audience will help you offer products and services that meet their needs. Getting to know your audience means taking time to comment and engage with members of the community. Moreover, it helps you build your brand credibility. 

Idea #3: Consistency: Consistency is the key to success in Facebook marketing. This consistency goes hand in hand with quality as you focus on creating content that’s relevant and engaging. Tristan states that you should avoid sporadic content as it communicates that you are not invested in your audience. Instead, you should monitor the best times to post on Facebook and commit to posting in those times. 

If you put these ideas into use and incorporate Facebook ads, then you are likely to experience massive success. Tristan also advises you not to hesitate in incurring costs to boost posts. You have to remember that Facebook is a competitive place, and it’s up to you to make sure that your name gets out there. 

Tristan is a highly sought after thought leader, social media influencer, and the leader of the top real-estate team based in Los Angeles/Ventura county. He is a firm believer that everyone has what it takes to succeed and travels the world as an international speaker, encouraging people to pursue their dreams. You can learn more about this visionary entrepreneur here


Sergio Centeno is a PR Expert that helps brands establish credibility and create brand awareness. He specializes in helping brands get recognized by prestigious publications and featured on major news outlets. He’s worked with influencers with 100K+ followers and a few clients worth over $100M. Sergio is known for helping brands get more clout!

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.