Connect with us

Executive Voice

Tristan Ahumada Speaks on How a Facebook Group Turned Into a Multimillion-Dollar Company 

Facebook has over 1.6 billion users daily. This social media platform remains the most coveted site for social media marketing. Every day hundreds of companies set up their profile on Facebook to attract and engage with their customers. Yet success on Facebook is not easy due to the stiff competition that businesses face on this platform. 

We spoke to Tristan Ahumada to get some ideas on how to overcome the stiff competition and outcompete on Facebook. Tristan operates Lab Coat Agents as its CEO. He consults for Fortune 500 companies and runs a successful Real Estate team in Los Angeles, California. 


How Tristan Turned a Facebook Group Into a Multimillion-Dollar Company 

Tristan started as an entrepreneur by leveraging Facebook. He created a Facebook group consisting of people that he was speaking to across the nation. This strategy immediately boosted his credibility as his first members got other clients to join. Within months Tristan and his team managed to scale his business from zero to six figures. 

Tristan points out that one of the mistakes companies make is that they focus on content instead of engagement. They approach Facebook by creating a Facebook page and fill it with curated content for an audience they know little about. This strategy leads to low conversion and frustration in marketing. 

But companies have a lot to gain from building online communities through Facebook groups. Within the group, they can obtain data from potential customers and have real-time access to conversations that their clients are engaging in. In a few years of building an online community, Tristan and his team managed to build the company from scratch to a multi-million business venture. 

“I created Lab Coat Agents as a Facebook Group and in 5 years we have grown to over 100,000 highly engaged members,” says Tristan. Lab Coat Agents is one of the leading real estate education and media companies in the world and it currently has the largest Real Estate Facebook Group in the world. Besides building a Facebook group that grew into a multimillion-dollar company Tristan’s other company, Tristan and Associates, was created in 2004 and by 2015 they had surpassed 100 million in yearly volume, in Los Angeles/Ventura Counties. The county placed Tristan and Associates in the top 1% of all Real Estate agents in the US.


Three Ideas To Use

Idea #1: Build authentic relationships through your Facebook Community.  Tristan advises companies not to get into Facebook to make sales. Yes, sales are important, but a more sustainable option is to use Facebook to build a community. Companies need to bear in mind that today’s customers want a company that seeks to establish a connection with them. You can do this by being authentic in your conversations with your target audience. 

Idea #2: Get to know your audience. Tristan states that this activity remains the most important step to successful social media marketing. There are many ways that you can get to know your audience, for example, conducting surveys, or creating a customer persona. Building a Facebook group also offers you a great way to know your customers personally as you read their conversations and engage with them. Knowing your audience will help you offer products and services that meet their needs. Getting to know your audience means taking time to comment and engage with members of the community. Moreover, it helps you build your brand credibility. 

Idea #3: Consistency: Consistency is the key to success in Facebook marketing. This consistency goes hand in hand with quality as you focus on creating content that’s relevant and engaging. Tristan states that you should avoid sporadic content as it communicates that you are not invested in your audience. Instead, you should monitor the best times to post on Facebook and commit to posting in those times. 

If you put these ideas into use and incorporate Facebook ads, then you are likely to experience massive success. Tristan also advises you not to hesitate in incurring costs to boost posts. You have to remember that Facebook is a competitive place, and it’s up to you to make sure that your name gets out there. 

Tristan is a highly sought after thought leader, social media influencer, and the leader of the top real-estate team based in Los Angeles/Ventura county. He is a firm believer that everyone has what it takes to succeed and travels the world as an international speaker, encouraging people to pursue their dreams. You can learn more about this visionary entrepreneur here


Sergio Centeno is the Founder of Influencer Clout, a digital marketing agency that has worked with clients like Jason Capital, Ryall Graber, Shawn Henry and more. He is a PR & Branding expert that helps brands and business owners establish credibility and awareness in the online space. He has consulted many major brands and entrepreneurs with growth strategies that have created world-class brands on the internet. He’s worked with numerous influencers with over 1M followers and many clients worth well over $100M; Sergio is known as Mr. Clout for the skills that he brings in building awareness in the online space. He can be found on all social media platforms @imsergiocenteno

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.