Music tech startup United Market is making noise in the music industry, and they’ve just added a major collaboration to their already impressive resume. The Atlanta-based and Techstars-backed company just announced they are officially partnering with the MLB team Minnesota Twins to create a game day playlist for use during games. It’s an exciting move that promises to give fans and players alike something special to get them pumped up for every game. Let’s look at what this collaboration means for both the Twins and United Market.
The Minnesota Twins Experience Gets a Boost with Fresh Music
United Market will be curating an entire playlist of original music specifically designed for the Minnesota Twins organization. With hundreds of musicians on the United Market platform, the game day experience will get a boost of fun from top artists to local fan-favorite talents. The music will be played pregame, during the game, and after the game to keep everyone happy as they leave the stadium. All of this is designed to bring an extra level of excitement and energy into each ballgame, creating unforgettable experiences for both players and fans alike.
United Market is no stranger to creating unique musical experiences. Their core mission is to provide tools and services that help musicians succeed in their craft, but they also work with larger organizations such as sports teams and brands to create custom audio experiences for live events or campaigns to help them avoid hefty fines. By teaming up with the Twins, United Market will be able to showcase their members’ capabilities on one of the biggest stages in professional sports.
“We at the Minnesota Twins are huge fans of what United Market is building and look forward to incorporating their incredible music and artists into our game-day playlists,” said Twins Senior Director, Brand Experience and Innovation Chris Iles.”
What This Means For Musicians
The partnership between United Market and the Minnesota Twins isn’t just great news for fans—it also presents a huge opportunity for aspiring musicians looking to make their mark in the industry. The music created by United Market will be used in all aspects of the Twins game-day experience. Thus giving aspiring artists and producers a chance to have their work featured on one of America’s biggest stages.
Created by CEO Ronald Freeman Jr. and COO Austin Morris, the two have been working to give rising producers a platform to grow and find new opportunities.
Currently, the platform is invite-only, but producers looking to work with sports teams and get placements with artists worldwide can apply here to become a member.
Conclusion: This collaboration between United Market and the Minnesota Twins is a win-win situation for the team and musicians, and it gives fans something special while also providing aspiring musicians with an amazing platform on which they can showcase their talents. If you’re an artist or producer looking for your big break with sync or placement opportunities—this might just be it! Be sure to keep your eyes peeled for more news about this exciting United Market and MLB team Minnesota Twins partnership in the coming weeks!