Connect with us


VAPORESSO kicks off rebranding in France, aims to bring greater care to users

A leading e-cigarette brand VAPORESSO recently just announced its rebranding campaign at VAPEXPO in Lille, France, aiming to reassert its dedication to the vaping community. The campaign started with the unveiling of a new logo, with more to come in the coming month.

Founded in 2015 as a subsidiary of the world’s biggest e-cigarette manufacturer SMOORE International, VAPORESSO has a strong presence worldwide. In Europe, it holds the No. 1 position in the open system vape market for France and Spain. According to the company’s release, VAPORESSO has formed partnerships with 31% of vape stores in the UK, and 25% in France. In the US, VAPORESSO’s products can be found in approximately one-third of vape stores. Against the backdrop of the market, the company claimed they had achieved 35% growth rate in 2021.

According to the NHS, E-cigarettes do not burn tobacco, or produce tar or carbon monoxide, two of the most damaging elements in tobacco smoke. Instead, they work by heating e-liquid, which typically contains nicotine, propylene glycol and/or vegetable glycerine, and flavorings. Under tight regulation, many thousands of people in the UK have already stopped smoking through the use of e-cigarettes. Since their introduction, there has been an emerging vaping community made up of smokers who have chosen to make the switch.

With the rebranding, VAPORESSO is focused on providing the global vaping community with greater care.

As highlighted in the company’s recent press release, VAPORESSO’s new logo features the letter “V” at the forefront, encircled behind by the letter “O”. The “O” is said to represent the joy, love and hope the brand hopes to bring to their customers.  The “V” is a symbol of the passion to improve the community and the world through new technology and design.

“I was a smoker for 11 years, before I turned to vaping. I understand the frustrations that people can face during the transition.” says Simon Lai, Chairman and CEO of VAPORESSO, “Making products that can help people get through it is quite essential to me, as it has impacted my life so significantly.”

With these tenets in mind, the company had opened up new ways to enhance its customer support. VAPORESSO recently launched the first flagship store in Marseille, France, making it the first refillable system brand vape store in the world. The flagship store, positioned as an all-around brand experience provides users with 4S services (sales, spare parts, services, and surveys). The company plans to expand 4S stores to Paris and other major French cities, according to Jimmy Hu, vice president of VAPORESSO.

During the launch event, VAPORESSO also introduced the New After-service System to ensure a prompt 48-hour response to partners and customers.

“With in-house developed tech and expertise, we strive to bring a better experience to vapers, while protecting youth and non-smokers from contacting nicotine products. We want to ensure healthy growth of the market and bring a better life to people around the world,” says Simon.

The company stated that they would have more to announce in the coming month.

Alicia Kate has worked with huge brands across different industries to promote their regular campaigns. He has built his credibility and expertise in the PR world to a point where he no longer vies to write for these brands. She gets all the leverage to pick her own clients to write about.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.