As humans, most of us want to live long, happy and healthy lives. Also, most of us have a relationship to some sort of religion or God. It is with these aspects that retired military Captain-turned-entrepreneur Victor Delacruz and his wife created a company/products that connect with each of us spiritually, while including habits for spiritual growth and ways for connecting with God naturally every day.
With the launch of Christian Planner, Victor was able to not only cope with his own health and anxiety concerns, but he opened up a whole new market to people wanting to integrate God into their daily lives beyond just going to Church or reading the Bible.
“We’re proud to be the first Christian Planner brand in the market that specifically helps Christians integrate God into their daily lives, down to the minute! What makes our planner so special is the Weekend Devotional section, which has space for journaling, reflection, and Sermon Notes. This allows our users to carry their pastor’s message into the week, living a more holistic and integrated life. Through the past five years, we’ve had close to 500,000 Christian Planners sold around the world, reaching #92 on the Inc. 5,000 list in 2020. Since the market has shifted, we’ve focus less on acquisition, and more on providing our biggest supporters more products and content that nurtures their practice of the Christian Faith,” Victor tells us at Disrupt exclusively in a sit-down conversation.
It is with the Christian Planner that Victor was able to get through various struggles in his own life. As a child he sustained a traumatic brain injury and abuse, which wreaked havoc in his interior and ultimately, exterior life. He tells us that school, relationships (before his wife) and normal jobs after the military were always tremendously difficult. And so, planning and journaling was always a way for him to keep his own life and schedule in order. Bringing faith and his creative mindset together, Victor has been able to disrupt an industry, while tackling mental health and mental health awareness straight-on.
“[In regard to Mental Health] I think the biggest trend we’ll see is more intention around pulling away from technology. Tech is a constant and we are adapting to it rapidly, but we have millions of years evolving without it. Although tech has hacked the brain and human nature, I think there’s an opportunity for companies to create missions around creating a more healthy relationship with tech. And that includes alternatives such as journaling, or going back to paper planners. Our retail wholesale partners report a surge in paper journaling and planner products,” explains Victor.
With the pandemic and other factors playing into the e-commerce marketplace, the need for journals and products related-to like those that Victor’s company makes/provides are still on the rise. And with that blueprint, more entrepreneurs in the journaling and planning industries have taken notice. More products have continued to launch on various websites, and other companies have expanded their own product lines. But while many expand or try to mimic Christian Planners success, it is the heartfelt message, community and story behind the brand that continues to allow Christian Planner to remain on top.
And while copy-cats may come out, Victor is very humble and continues to offer advice to anyone trying to grow or start their own company. He reveals to us, “Whether it’s through bootstrapping or fundraising, find a path to traction as soon as possible. You’ll need a recipe bag of ingredients to get that traction, such as a product, co-founder, employee etc. Strategically identify what those things are and relentlessly execute. We’ve spent many years bootstrapping our ways through the highs and the lows, and we have a following that is impressive to many. We look forward to fielding offers from strategic partners that will take our business to the next level.”
23 Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.