Walnut’s Journey from First-Mover to the ‘King’ of Sales Demos

A product demonstration is a notoriously tough nut to crack. From upselling to converting prospects into clients, sales teams have been tediously navigating this arena to keep the cash flow of their respective organizations. Many solution providers have attempted to crack the code, only to walk around eggshells without truly getting to the root of the problem.

To say that conducting sales demos is an uphill task for SaaS companies is a mere understatement. With such a high volume of demos, sales teams must be efficient and effective in their presentations to make the most of their time.

It’s becoming clear that there are two critical factors to nail the perfect product demo: a) a well-trained sales team, and b) a reliable platform to assist them. Well aware of their pains, Walnut pioneered the world’s first sales experience platform, aiming to break through the insurmountable barriers in selling to a new generation of B2B buyers. Today, Walnut is hailed as the King of sales demos for overhauling the B2B SaaS sales experience like never before.

A Sales Demo Powerhouse

The team behind Walnut acknowledges that the B2B SaaS sales are now focused on delivering a captivating experience paired with a sales process that is speedy, customized, dependable, and beneficial to potential customers, rather than emphasizing product characteristics or the sales team’s expertise. 

Walnut’s initial product launch focused on effortlessly creating demos, allowing users to quickly capture screens of their product directly from their web platform, without requiring access to the back-end. What’s more, it does not require any coding skills, allowing users to personalize every aspect of the demo presentation for each prospect, such as text, images, features, and colors. With the Find and Replace feature, text elements, and images can be effortlessly replaced, saving valuable time that would have been spent on manual work.

Its sophomore product, Beyond Demos, enables teams to gather feedback directly on their demo presentations, ensuring effective communication with prospects. By collecting comments directly on the demos, teams can respond quickly to specific concerns in context and continue the conversation seamlessly.  Additionally, the platform provides a clear ranking for each demo based on engagement, eliminating guesswork and allowing teams to focus on improving demos that are not performing well.

The software also includes a feature that tracks the flow of buyers through the demo presentation, providing a visual flow chart of their movement. This helps teams to understand which areas of the demo are engaging buyers and which may be causing them to lose interest. Finally, Beyond Demos allows teams to consolidate their demo data with their CRM, integrating all relevant data to work more efficiently.

Walnut’s product suite is completed by Walnut Ace which leverages integrations with OpenAI, Slack, and Gmail to help sales teams work faster, respond quicker, and deliver more. Ace empowers sales teams to: a) accelerate the process of demo storytelling with the help of OpenAI, b) expedite the delivery of demos by sending them directly from Gmail, c) instantly monitor the demo interactions of potential buyers through Slack, and d) collaborate with team members in real-time while creating demos.

What’s more, sales reps can take advantage of ChatGPT’s set of capabilities to easily produce demo scripts without having to manually create them. Additionally, with the integration of Gmail, sending demos directly to potential customers has become more convenient. Moreover, they can track the progress of their prospects’ journey within Slack.

Pioneering the B2B SaaS Sales Optimization

Demo presentations have always been one of the most nerve-racking and difficult tasks sales reps have. Ahead of its time, Walnut saw this glaring gap way before the surge of a myriad of solution providers in the ecosystem. With its robust platform, unique brand, and solid network composed of hundreds of clients, the company solidifies its position as the first-mover and key player in B2B SaaS sales.

With the vast opportunities sales teams have in closing clients and customers through sales demos, as well as the continuous growth of Walnut, it’s clear that it will remain the leading company to support companies in the future of sales demonstrations.