You’ve probably heard that “media” can be crucial to every successful visibility strategy. Nothing compares to media when establishing an immediate reputation for trustworthiness among consumers in a given brand. Gaining instant credibility for your brand is possible in more ways than just collecting testimonials, demonstrating results, and producing helpful content.
You can only have a successful digital marketing campaign by including media. Media placements can be in a magazine, online blog post, TV, radio, and so much more. In other words, it’s a fantastic strategy for enhancing one’s standing in the public eye.
Media placements serve many purposes beyond simply increasing brand recognition, and we hope to change your mind about that. Expanding a company’s name recognition is, in fact, the media’s primary goal. However, many other, less obvious advantages to PR placements should be noted.
An online press room or the phrase “As Seen On…” followed by the name of the publication are both great ways to capitalize on your media coverage. A specific page on your website dedicated to your placements is a fantastic way to draw attention to the companies and publications that have featured positive mentions of your company. That does wonders for establishing your brand’s credibility and the customer’s trust in it. When consumers believe in your company, they are more likely to purchase from you.
Earning quality inbound links from other, more established websites is crucial to naturally rising search engine rankings. Seo can actually help the media, and vice versa. All media placements present an opportunity for a link, as they all have a certain degree of visibility. The target of the link is the brand’s official website.
In the same way that links help with search engine optimization, they also help get people to visit your site. The traffic to your site can be tracked in Google Analytics if the article is highly relevant and includes a link to your brand, as it should in any media placement. I promise you, it will increase exponentially!
Brand recognition is only the beginning of what media placement can accomplish. First and foremost, relational success is establishing yourself as a trustworthy brand in the minds of your target demographic. In addition to helping your SEO efforts by raising your domain authority, this tactic can also drive prospective customers to your site and expand your audience.