fbpx
Connect with us
Apply Now

Entrepreneurship

What Media Can Do To Establish Your Brand’s Legitimacy Right Away

You’ve probably heard that “media” can be crucial to every successful visibility strategy. Nothing compares to media when establishing an immediate reputation for trustworthiness among consumers in a given brand. Gaining instant credibility for your brand is possible in more ways than just collecting testimonials, demonstrating results, and producing helpful content.

 

You can only have a successful digital marketing campaign by including media. Media placements can be in a magazine, online blog post, TV, radio, and so much more. In other words, it’s a fantastic strategy for enhancing one’s standing in the public eye.

 

Media placements serve many purposes beyond simply increasing brand recognition, and we hope to change your mind about that. Expanding a company’s name recognition is, in fact, the media’s primary goal. However, many other, less obvious advantages to PR placements should be noted.

 

Trust

 

An online press room or the phrase “As Seen On…” followed by the name of the publication are both great ways to capitalize on your media coverage. A specific page on your website dedicated to your placements is a fantastic way to draw attention to the companies and publications that have featured positive mentions of your company. That does wonders for establishing your brand’s credibility and the customer’s trust in it. When consumers believe in your company, they are more likely to purchase from you.

 

SEO

 

Earning quality inbound links from other, more established websites is crucial to naturally rising search engine rankings. Seo can actually help the media, and vice versa. All media placements present an opportunity for a link, as they all have a certain degree of visibility. The target of the link is the brand’s official website.

 

Web Traffic

 

In the same way that links help with search engine optimization, they also help get people to visit your site. The traffic to your site can be tracked in Google Analytics if the article is highly relevant and includes a link to your brand, as it should in any media placement. I promise you, it will increase exponentially!

 

Brand recognition is only the beginning of what media placement can accomplish. First and foremost, relational success is establishing yourself as a trustworthy brand in the minds of your target demographic. In addition to helping your SEO efforts by raising your domain authority, this tactic can also drive prospective customers to your site and expand your audience.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.