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What the Podcasting World Can Offer You As a Guest Speaker

When you are a guest speaker on a podcast, the benefits are endless. You will have an opportunity to share your expertise with people all over the world. Podcasts are growing in popularity as they offer free content that is easy to consume for listeners who might not have time to read blog posts or books. One of the best parts about being a guest speaker on podcasts is that it can help you grow your business by attracting new customers and clients!

Benefits include growing your business, sharing expertise and knowledge with listeners who might not have time to read blog posts or books. It is also easy for listeners to consume the free content that they will offer. One of the best parts about being a guest speaker on podcasts is that you can reach people all over the world!


1. Highlight your expertise and build respect within the industry

Podcasters are usually looking for people who are experts in their field. By being a guest speaker on one of these shows, you can show off your expertise while building respect within the industry. If you are articulate, have great energy on the mic, and know how to tell a story, you will be a guest speaker that listeners love.

2. Broaden your exposure to an engaged audience

Podcasting is growing in popularity as it offers free content that is easy to consume for listeners who might not have time to read blog posts or books. When you are a guest speaker on one of these podcasts, your audience will be engaged and paying attention to what you say. Regular podcast listeners are highly targeted consumers who listen to their favorite shows on a regular basis. You can reach a large number of people and create top-of-mind awareness in just one podcast. If you provide useful content on a podcast’s themes of interest, listeners will most likely share your episode with their friends and colleagues. Obviously, the number of downloads varies depending on the size of the podcast following, but it’s also crucial to remember that even tiny podcasts have distinct audiences. A 10-listener episode can still generate word-of-mouth interest, just like a top 10 podcast on Spotify, if it connects with 10 listeners on an extremely focused subject. Podcasts have the ability to be shared, listened to on the go, and appreciated by audiences at a deeper level.

3. Develop a real personal connection

Podcasting offers a unique opportunity to develop a real personal connection with your listeners. When you are being interviewed on a podcast, the host will introduce you and talk about why they invited you onto their show. Your audience will get to know who you are beyond what is written in an article or blog post. They can learn more about your personality and where it comes from. Podcasts are more personal than videos or audio broadcasts. As a leader, they allow you to tell stories about your personal difficulties and triumphs in a safe atmosphere that may be heard by thousands of people. Personification is a great way to add life and personality to your podcasts. Having an intimate discussion about important issues from your own point of view allows listeners to feel like they know a CEO or top business leader from your company.

4. Increase revenue

Podcast guest speakers have found that by joining forces with podcasters they’ve been able to increase revenue for business owners. Their expertise helps attract new customers and generate leads while providing value at the same time! It’s important to remember that if someone has asked you onto their podcast as a guest speaker, they probably already like what you do enough to learn more. Creating an outline of what you will talk about on your podcast guest appearance is the best way to ensure that you are always prepared for a conversation with listeners.

5. More sales

Earned media is the most powerful media according to Gary Vaynerchuk. Podcasts can provide you with a way to earn more sales and grow your customer base in an environment where people are willing and ready to buy.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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