fbpx
Connect with us

Executive Voice

What’s A Pandemic To A Latina Entrepreneur?

Ariana Lozada is a Latina entrepreneur who was born and raised in Chicago, Illinois. She started making candles, as a hobby, in December 2019 as a gift at Christmas. Once she posted the candles and kept getting asked if she made candles, her business was born.

“So that’s how it all started. I never intended to make candle-making a business, but here I am. A little over a year later, I’m an established business.”

Starting a business during the Covid-19 pandemic isn’t an easy task. But for Ariana, it’s been a time of growth and resilience. Ariana initially found that candle-making helped relieve anxiety and stress, which, for her, was everything. Creating her collections, including labels designs, fragrances, and colors, meant that her mind could run wild with ideas.

What is Ari’s Wicks?

Ari’s Wicks sells soy candles, wax melts, car diffusers, and bubble scoops-you name it –anything to make your home smell fresh and cozy. Ariana also offers custom orders for party favor, sized candles. Usually, customers purchase these for bridal or baby showers, wedding favors, graduation parties, etc.

Ariana also started hosting Sip and Pour events where each individual can make a candle, choose their fragrance and a label, and BYOB. It’s a fun thing to do on Sunday Funday.

Along with selling from an online shop, Ari’s Wicks also participates in local pop-ups. That way, you can come out and smell this goodness in person.

“The key to success is consistency. You have to push past your fears, doubts, and excuses and just get it done. I have gotten to where I am because I push myself every day and ask God to give me the strength to push past every obstacle. There hasn’t been a day where I haven’t worked on something for my business.”

What Separates Ari’s Wicks from its Competitors?

The thing that sets Ariana’s company apart from others companies is that she likes to get personable with customers and followers online. She has always been open about her journey both as an entrepreneur and someone who struggles with generalized anxiety. 

She found that she has been able to connect with most on a deeper level, other than just a customer basis.  

“My customers rave about my products, but more so, they speak about me and who I am. To me, that’s the whole package! To have customers who know me and love my products makes this whole journey of entrepreneurship worth it to me.”

Starting a business during a global pandemic hasn’t been easy. But for entrepreneurs like Ariana, it’s about more than just the bottom line. It’s about connecting with customers and building a community.

There are many important factors to consider when starting a business. But for many entrepreneurs, it all comes down to one thing – making connections.  The most successful companies are built on relationships, whether that means connecting with customers, suppliers, or employees.

As far as the future is concerned, Ariana is taking on the task of building her brand on social media: “I am learning how to create more reels and social media content in general. It truly takes a lot of time and effort. A lot goes on behind-the-scenes that people don’t get to see. Creating social media content is a whole other job.”

Founder of Outbrand, a modern public relations company. Here to share the stories of entrepreneurs disrupting their industry.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Disrupt Prime Video1 day ago

Top 3 NFT Projects under 1 ETH | NFT Disruptors Podcast

A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger. NFTs can...

NFT5 days ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News4 weeks ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech1 month ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech2 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.