fbpx
Connect with us

Entrepreneurship

Who Is Sasha Ray? The Ukrainian Entrepreneur And Influencer Shares Her Secrets To Success

Sasha Ray has made quite a bit out of her time on this earth. Singer, model, restaurateur, and entrepreneur Sasha Ray has worked her way from Ukraine to Dubai, founding a series of successful businesses and brands along the way. Now based in the city of Dubai, Sasha hopes to leverage her influencer status while revamping successful ventures in music and hospitality.

Born Alexandra Vovchenko, Sasha changed her name soon after entering the public eye as a singer. “I created my public name when I started my singing career,” she explains. “Sasha is a short version of my name Alexandra, while Ray stands for a ray of light or sunshine, describing my personality.” Yet Sasha’s business success is what has really landed her in the spotlight.

Sasha’s journey began soon after she finished her first Master’s degree in international business in Kiev National Economic University.  Discovering her passion in hospitality, the young entrepreneur decided to pursue a second Master’s degree and traveled abroad to study luxury management at the EM Lyon Business school and at the Institute Paul Bocuse and Ecole Hoteliere de Lausanne. She also completed a semester in China East Normal University, before pursuing internships in some of the most luxurious hotels in the world, including the Burj Al Arab and London’s Berkeley Hotel. 

It was during one of these internships that Sasha’s career as a singer really took off. “In between my internships, one of my university mates came to me with a proposal to try my luck in the music industry. She had been working with one of the best Ukrainian music producers out there and at that time she was searching for new projects. We recorded my first single «Боль- Любовь» (Love is Pain) and it was a hit!”

When pushed further on her music career, Sasha admits that it had always been a dream of hers growing up. “Deep inside I had always wanted to try myself in show business. Even being a little girl I remember how I was begging my parents to buy me a piano so I could learn how to play it. Later on I’ve never missed a chance to take part in different TV shows and shootings. Since releasing my first single, music has always been a part of my life, no matter how busy I was with my other projects. It has always helped me to feed my soul.”

Now, however, Sasha’s career has expanded far past her early dreams of being a singer. Soon after completing her second Master’s degree in hospitality, Sasha moved to Dubai to pursue her passion for business full-time. It was in Dubai that Sasha created her first restaurant brand, Vesna (which translates to “Spring”). The restaurant blended Ukrainian, Russian, and contemporary themes, offering a full service of amazing food and entertainment. Catering to travelers from the former Soviet bloc and locals alike, Vesna was one of the first restaurants in Dubai with karaoke.

Success came at a price, however, and the economic crisis soon proved that no business venture can exist without its own set of challenges. “After some time, the financial crisis hit the markets in Russian and Ukrainian and we lost quite a few customers,” Sasha recounts. “I never lost faith, however. We soon rebranded the restaurant and that’s when my brand ‘Maison Rouge’ came to life. This time the concept was very international and it was the first place to offer cabaret shows in Dubai.”

Maison Rouge proved to be a huge success and has since brought Sasha a huge amount of influence and followers in the Russian and Ukrainian media, as well as internationally. Sasha now considers herself a full-time influencer, as well as entrepreneur. Being involved in such a highly social business helped her build up a social media following of at least 1.5 million and she now works with some of the top brands worldwide and is often invited to highly rated events. 

Leveraging that level of influence with her business success has not all proved smooth sailing, however. When asked about her greatest fears, Sasha’s reply is simple: “I’ve chosen to be fearless in my life. Fear is the biggest obstacle in being successful not only in business but in life in general. Yes I’ve had many fears in my life, but every time I went towards my fears I realized a simple thing… That it was all just in my head.”

Sasha keeps her future plans largely shrouded in mystery, although she has alluded to “future pursuits in the fashion industry, as well as new music releases and other developments within my music project.” For the time being, however, Ukraine’s woman in Dubai offers this bit of advice to hopeful entrepreneurs: “Be curious! Learn as much as you can, talk to people, meet new people, build right connections. If you are willing to build partnerships for your business you are willing to succeed!”

Follow Sasha on Instagram, visit her YouTube channel or her website at SashaRay.com

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT1 week ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...

JaeLz JaeLz
Entrepreneurship3 months ago

JaeLz “No Titles”

JaeLz I’m an independent singer/rapper and songwriter. My Artist name is JaeLz. This article is about my Journey and how...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.