Connect with us

Breaking News

Why are Apple, Microsoft, Google, and Amazon still the largest companies in the world – and why does Daxsen want to replicate their model?

Daxsen Bank

U.S. technology companies remain the largest companies in the world. Data at the start of 2022 affirm their absolute dominance, with Apple, Microsoft, Alphabet (Google), and Amazon being the most highly valued on the stock market. The power of large companies has grown, despite the side effects left by the coronavirus pandemic on the global economy. The value of the top ten companies with the highest stock market value in 2021 was 13.35 trillion euros, an increase of 11.6% compared to 2020. Amazon is one of the companies that has grown the most on the stock market since its entry approximately 20 years ago. Its initial value was $660 million and now its shares exceed $1.8 billion. In this scenario, the permanence of technology companies at the top of the stock market is based on a single factor: the value of the brand. This intangible asset is key to a company’s positioning, as it produces a differential effect on its products or services depending on consumer perceptions. For this reason, brand equity is the most valuable index a company should have. This has been considered by technology giants, who have built their brands through excellence in consumer experience, product quality, and branding appeal.

Brand equity builds consumer and investor confidence

For companies, brand equity is essential to generate trust, both in consumers who require the best option to solve their needs and in investors who enter the stock market to seek financing with the best return on investment (ROI). This trust is generated by the fulfillment of the promises made in the branding of a brand, which creates a good image that is associated with the products or services, improving sales substantially. Therefore, a good brand is one that offers a unique image that conveys an emotional bond with its consumers. The brand, being the crucial element that links with the consumers, gives a unique prestige that allows the company to be listed on the stock exchange and thus increase its value. This is a procedure applied by the largest technology companies such as Apple, which managed to become the leading brand by brand value while being named the company with the highest stock market value worldwide at the beginning of the year 2022.

Brand value plays an important role in the stock market

Apple, Microsoft, Alphabet (Google), and Amazon are well-known brands that have become attractive companies for investors in the stock market. This is because their great performance in consumer society makes them become companies with a high growth trend and a great resistance to unforeseen events such as inflation. The stock market, due to these conditions, has become the best place for these large companies to attract investments since they benefit from the power of their brand in their search for financing for new projects. Even the power of its brand act as a support to obtain financing to enter other sectors, as is being planned by the Ecuadorian business group Daxsen, which leads in the sectors of entertainment, marketing, and luxury services, and now will seek to be a benchmark in digital banking with its project Daxsen Bank. According to what is known so far, Daxsen plans to attract investors in the stock market with benefits such as participation in the bank’s board of directors, a credit card with an open quota available 24/7 for representation expenses, consumption in Bitcoins or Cash, direct access to its international investment division and business development for personal projects and investments, and special conditions for loans. The business conglomerate will try to replicate the model of the largest technology companies to launch this digital bank that promises to be a disruptive solution to the high operating costs of traditional banking and its transactional products.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media13 hours ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 day ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt2 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt2 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech4 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice2 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance2 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.