Hundreds of thousands of investors prefer the real estate industry for several reasons. One is because it’s less volatile than the stock market, and they have an active role in growing their capital instead of passively putting it into a fund managed by someone else.
Moreover, investors also have a variety of properties they can choose from, depending on their expertise, budget, and goals. Among them is multifamily real estate, which refers to apartment complexes, as each building consists of several rentable living spaces.
As a real estate investor, Jennings Smith discovered multifamily properties as a potential source of profit, inspiring him to venture into the property classification.
His decision proved beneficial as he created a successful career in real estate.
Learning the Basics
Jennings saw the power and profitability of the real estate industry, especially with multifamily properties, early in his life.
He saw it as an avenue to control his destiny while building his net worth. He then started learning more about the basics of multifamily properties in real estate and developing his skills as an investor.
It took him years to learn the industry, taking multiple online courses dedicated to real estate.
“Multifamily properties changed my life, gave me hope, new direction, the ability to unlock my life, and build the lifestyle I wanted,” he said.
Eventually, he landed his first apartment deal in 2019 with a JV partnership. Since then, his portfolio grew to more than 1000 units, amounting to $60M.
“I will continue to conservatively build my portfolio and raise capital.” Jennings said.
The real estate investor also plans to crack the code for online ad sales, sales, funnels, and his ascension model. He even eyes having 1 million followers and 100k downloads a week on his podcast.
Creating a Unique Twist
Jennings also has a different twist on the real estate industry, one where aspiring investors can learn and eventually earn from developing the ideal network.
“We have a unique twist on getting into commercial real estate. You need a network—not more courses. I bring my network of deal finders, capital raisers, and loan sponsors to my students. We focus on behavior modification, habits, and accountability by assigning you to ‘Sprint Teams,’” he said.
He also believes that honesty and transparency are necessary for the real estate industry, or any industry for that matter.
“I want people to know the whole truth about this business, and what it takes, and what it looks like when they win,” he said.