Executive Voice
Why PinkKitty and EasyRhino Have Disrupted the Premium Vodka World Through Innovation and Lifestyle

Sensuality and seduction go hand in hand with drinks and get togethers, but until now, no brand had been able to seamlessly and successfully blend all of these elements to create a unique drinking experience that would effectively enhance the intensity and enjoyment of our most intimate, pleasurable moments.
As Robert J. Tushinsky, the founder and creative mind behind PinkKitty and EasyRhino – premium handcrafted his and hers vodkas infused with a selection of herbal ingredients – has explained, romance is where everything begins.
The unique blends that constitute both brands have been celebrated by a myriad of consumers who demand the highest quality products, but also a lot of fun, sexy times; And this is precisely what 2XL Swagger Brands delivers.
By painstakingly infusing ancient herbs such as avena sativa, maca, damiana and fruits like peach and pomegranate (PinkKitty) and ashwaganda, muira puama, epimedium, cinnamon, orange and vanilla (EasyRhino) into their select handcrafted vodka, PinkKitty and EasyRhino have not only upgraded what a night of indulgence looks, feels and tastes like but have also broken through the barriers and limitations that previously haunted independent alcoholic beverage brands.
Through sheer passion and determination, Robert and his team have accomplished what many entrepreneurs could only dream of.
The road to success has not been easy, but as both brands continue to grow their market share and remain at the leading edge of customer centric creativity, the bet is starting to pay off.
PinkKitty and EasyRhino don´t have consumers, they have raving fans! The unapologetic his and hers vodkas have shifted the paradigm and gained a legion of brand advocates in the process, as people who never expected to find products that exceeded their expectations in so many ways, have quickly turned into organic spokespeople for both brands.
As with any successful company, continuous innovation plays a big role in attaining success and securing steady platforms for expansion; Available in select retail locations and through their online store, PinkKitty and EasyRhino will soon offer additional products.
To learn more about what the future holds for these seductive spirits, we interviewed the founder, Robert J. Tushinsky – Here´s what he told us:
What have been some of the biggest challenges you´ve faced throughout your entrepreneurial journey and how have you been able to overcome them and continue growing?
The challenges are too numerous to list.
As in life, every day there are new challenges but you have to believe in yourself, be disciplined and keep pushing. I know it sounds cliché but it’s true.
“The only difference between a successful entrepreneur and one that fails is who held out the longest. I started this business in 2012 and launched the brands in Austin, Texas in 2016. I’ve faced tremendous obstacles, the biggest one is running out of capital, but because I never gave up and used the time listening to my loyal supporters, we are not only still here we are growing exponentially online with customers sending us emails pleading for us to bring our products to a retail store in their area.
Can you share with us the story behind your sophisticated and alluring bottles? Both PinkKitty® and EasyRhino® have gained attention for the quality of the products but also for the attractiveness of each bottle.
Yes, we originally launched the brands with seductive shaped glass and they were frosted white but once we saw them getting lost in the backbars and on the shelves we knew we had to change them.
Everybody loved the shape of the bottles but something was missing. Since our marketing is focused on sexy, seductive, his and her´s branding, it was a really easy call to source a supplier that could produce our bottles in blue and pink colored glass. They’ve been a smash since we introduced them last December.
What can fans and followers of your brands expect throughout 2022 and 2023?
We are selling romance. And what’s the best way to get the fire burning in the romantic department? Well, that’s foreplay.
So, coming this June we are introducing our Romance Enhancement Kits. Each kit will include two minis of each PinkKitty and EasyRhino, an adult game (foreplay dice) and scented candles in the bust form of a pink tiger and blue rhino.
It’s all about enhancing your romance. No other adult beverage puts sex into SEXY like our seductive spirits.
