Why Product-Focused B2B Leaders Choose EMERGE for Breakthrough Digital Experiences

Standing out in the complex world of B2B commerce means having innovative digital solutions for your clients and customers. When 80% of US businesses expect to compete on CX, according to a recent Gartner report, B2B leaders must insist on the absolute best in customer-facing products. Anything less puts your business at risk.

EMERGE is uniquely positioned in the field of B2B success-building thanks to their history of designing and launching digital platforms. As a leading digital products and services agency, EMERGE’s field of experts leverage decades of experience in B2B breakthroughs to deliver transformative results.

Every B2B company is different, just as each digital product journey is unique. The principles that guide success in this highly competitive field not only solve real problems for end users that allow them to thrive when adopting  the product, but also bring greater success and higher returns to EMERGE’s partners.

Revolutionizing The B2B Landscape

Successful B2B leaders know their customer-facing products aren’t merely an accessory. To thrive amid competition, leadership teams must leverage the enhanced interaction, upgraded customer satisfaction, and long-term growth potential of their digital applications and services.

The team at EMERGE knows first-hand how these digital products need to do more than just function—they need to add real value to the user. Digital product teams that have built a reputation for developing engaging products ensure success by relying on experience and taking a customer-centric approach to ensure desirability

This emphasis on value ensures EMERGE’s partners can rely on real returns for their digital endeavors. Following a successful launch, B2B leaders can monitor the uptake of their new digital product or service, demonstrating the value of their work. Previous EMERGE projects have yielded some impressive results, including:

• 3x product adoption for one healthcare provider network
• 5x time to value for users of a leading technology company
• 75% increase in product usability by simplifying complex tasks & data analysis

By hewing closely to what works, EMERGE’s digital product teams create functionality that truly improves not only overall user experience, but product adoption and overall usability. Find more real-world results through EMERGE’s case studies.

Better Employee Business Tools

Not every digital product launch happens in front of customers. Crucially, internal digital tools can enable greater efficiency and higher satisfaction when developed specifically for employees.

These products must adhere to the same principles of utility and value that drive customer-centric product growth. Nearly every employee has had the experience of struggling with their company’s internally-developed application, software, or interface that was not designed with the end user in mind.

EMERGE is able to counteract this issue by following a process that not only ensures usability from the start, but builds alignment along the way. Products and services are developed not for their own sake, but for specific outcomes—streamlining operations, increasing productivity, and reducing the potential for human error.

Take the story of a global manufacturer as one example. Recent supply chain uncertainty disrupted the normal process of operations and required new innovation solutions to manage. EMERGE partnered with their internal team to develop a business intelligence tool unlike any other.

The manufacturer’s employees were empowered to identify new opportunities across the product life cycle. By engaging in scenario planning and observing the potential impact of decisions, this company was able to operate more effectively despite global uncertainty surrounding their market.

Users were thrilled by the interface and their ability to “work smarter, not harder.” This kind of uptake is only possible when the product or service is developed with its ultimate end goal in mind—which makes EMERGE a leading firm for this kind of success.

Rethinking Interface With AI

There’s no question that artificial intelligence (AI) has serious applications for digital product development. Some B2B leaders may have been caught off-guard by the rise in AI utility and adoption, which makes having the right partner all the more critical.

EMERGE helps businesses prepare for AI advancements by quickly mapping the impact it can have on improving the way teams work. They have taken this practice one step further by   incorporating the latest technology into their own tools and services. With the wealth of data and automation opportunities enabled by AI, the future of user interfaces is fundamentally different than at any point in the past. EMERGE ensures B2B leaders aren’t left behind by helping them remain competitive and future-proof their businesses.

With the emergence of any new technology comes risk. Firms that try to replace human-centric processes with AI won’t always see their efforts bear fruit—users aren’t necessarily going to engage with a service that feels artificial. AI is only as good as the data it has to work with.

EMERGE understands that AI’s massive potential must be human-led.

The experienced teams responsible for EMERGE’s success as a firm have long-utilized AI and automation to enhance their success. Now, with the rapid increase in user-facing AI technology, they can leverage those same results for EMERGE’s partners, without sacrificing the user-first principles that have led to EMERGE’s biggest successes.

Driving Business Growth: The EMERGE Advantage

Whether internal or externally-facing, the digital products and services created by EMERGE always provide best-in-class quality and utility for users. B2B leaders rely on the success of these launches to drive growth and undergird business planning, no matter what comes next in their market.

See how EMERGE’s client successes inform the future of its mission through their case studies, or reach out today to see how their experience can help transform your next digital product journey.