Ethnic design fashions are taking the world by storm. And guess what? Urban Silks is at the forefront of this goal. Urban Silks is a South Asian clothing retailer based out of Toronto, Canada. This fashion disruptor offers clothing at affordable prices and sells Sarees, Salwars, Lenghas, Kurtis, and Ethnic men’s wear. Urban Silks is taking the fast-fashion approach similar to Zara, shein, fashionnova and bringing it to South Asian Fashion.
Arjun Mano and his family own urban Silks. Arjun’s parents handle the retail operations while Arjun handles the Marketing and E-commerce.
With over eight years of market operation, Urban Silks have become one of the leaders in Toronto in the fashion industry. However, the significant milestone has not been a walk in the park. This company had to keep up with the latest trends in South Asian Fashion. And since these trends continue to change rapidly, staying ahead of them was one of the significant challenges Urban Silks faced. However, with expert advisors, they have been able to stand as icons and champions in the fashion industry.
Additionally, the business was affected by the outbreak of the novel coronavirus, making the business go online, which became a blessing in disguise. Also, since most of their products were from India, which has been hard hit with the pandemic, their import/export business was also tremendously affected.
A central pillar for the success of Urban Silks has been social media. Social media has been helping them know and see what the customers are into and at what time. Maintaining constant communication with their customers has helped them know what to purchase and manufacture to cater to them. Facebook was the perfect way to showcase their selections. Taking photos of everything they had and putting them on Facebook was much work, but that was their primary job, which made it easier for the customers to view their selections from the comfort of their home.
When a customer wanted something, they would show up to their store with their phones and show us what they wanted, and they would see the product, purchase it, and they’ll be on their way out. Customers would look forward to their weekly uploads, and when they were not uploading consistently, they would get messages saying, ‘hey, you haven’t uploaded anything new recently. Can you upload?’ They started seeing many of their clients sharing their albums onto their Facebook page, and their friends would see, and eventually, their Facebook page started snowballing. They also advertised here and there, but it’s mainly word of mouth and the convenience that customers can view their products online before stepping into the shop. It was a great time saver for them as other stores weren’t doing this and our customers loved that!
Soon Urban Silks will be shipping all over Canada and in the USA. It will also expand to the UK, Europe, and Australia and other retail stores in those countries. This mom-and-pop shop that started in Toronto is an inspiration to other budding entrepreneurs within their families and friends.
For more information, you can check them out at http://www.urbansilks.com or on Facebook, Instagram, and Tiktok @urbansilks
Interview compiled by LuxVision Media Group Inc.