Connect with us

Executive Voice

Wondering How To Boost Sales? Learn From Salim Elhila As He Unveils How He Made 1.7 Million During Black Friday Last Year

With sites like Shopify making it easy for people to start their e-commerce stores and generate sales, setting up a store is not enough. Instead, you should ensure you have the right marketing strategy to sell. 

In this article, we will take a look at some of the things that Salim Elhila recommends to do to boost sales for your online business. 

Salim Elhila is an expert in digital marketing and traffic acquisition who has found his success in e-commerce. He went from selling trendy products online in 2017 to creating multiple successful online and e-learning businesses. At just 26 years of age, Salim has reached more than 350K customers around the world with his different businesses and helped 100s of entrepreneurs create successful online businesses. 

Salim Elhila is a self-taught kind of entrepreneur. From a mathematical engineer with no sales background, this visionary leader has been able to teach himself the ropes to success in the e-commerce sector. Last year during Black Friday sales, he made a whopping $1.7 Million in sales. Moreover, he prides himself on making $15 Million in revenues in just five months. 

So what is his advice to other online businesses to boost sales?

  • Leveraging your existing brand

According to Tutorials Point, brand leveraging is “the strategy to use the power of an existing brand name to support a company’s entry into a new but related product category by communicating valuable product information to the customer.” It calls for not spending too much investment into launching a new product and instead building support from your current fans. Salim Elhila notes that most customers usually buy after the fifth point of contact. The market is already tight, even before the new products hit the ground. However, by leveraging the power of branding, you can increase your chances in the long-term. 

  • Stay engaged with your clients

With so much competition in the online world, keeping your customers engaged is key to boosting your sales. Salim Elhila advises businesses to master all their marketing channels. As soon as a customer gets in contact with your brand, it would be best if you continuously targeted them on all platforms to make sure that the potential customer does not forget you, and that they take actions as soon as possible. It is essential to use intelligence-based systems to determine which platforms are ideal for engaging different types of target clients. While Facebook and Instagram may appeal to millennials, other channels like TikTok may be more potent in engaging Gen Zers. Whatever the case, use the platforms wisely to target your audience with the right message, and in the right way. 

  • Develop buyer personas

This point builds on the suggestion above. While it is essential to understand your target audience’s dynamics, it is crucial also to understand who your customers are exactly. Doing this will help you be empathetic about their needs and enhance customer experiences by providing products and services that suit the customers’ needs. Like in any other business, Salim Elhila recommends online businesses to think outside themselves. You should seek to find problems first and then tailor a solution to address them. Salim Elhila started e-commerce by diving on the deep end to understand what his target audience needed. Over and over,  he has learned to focus on products that provide more value to his customers. His success in many e-commerce businesses is proof of what happens when you first place customers’ needs. 

  • Use influencer marketing wisely

It is said that people buy with their emotions and then justify their decisions later with logic. That is why, at the center of every brand, building customer trust is essential. If you are looking to boost sales, then influence marketing should be your marketing priority. Salim Elhila admits that the hardest thing to get in a business is the customer’s trust. However, he says that by leveraging influencer marketing, you can tap into the authority and trust already built with the audience over time. When using influencer marketing, the key should be to ensure that you find the right influencers with the right audience. 

  • Be ready to scale

Salim Elhila says that the worst thing you can do to your business is to have a structure that limits your growth. As an entrepreneur, you should optimize your processes to ensure that the customer experience does not suffer from scaling. Preparation is key. Without it, all else will fall apart. 

Lastly, Salim notes that “the main purpose of a business is to make a customer happy.” Adopting this kind of mindset will guide you in establishing a business that can meet the customers’ needs, and eventually, profits will follow. Connect with Salim Elhila here to learn more about his work.

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.