With sites like Shopify making it easy for people to start their e-commerce stores and generate sales, setting up a store is not enough. Instead, you should ensure you have the right marketing strategy to sell.
In this article, we will take a look at some of the things that Salim Elhila recommends to do to boost sales for your online business.
Salim Elhila is an expert in digital marketing and traffic acquisition who has found his success in e-commerce. He went from selling trendy products online in 2017 to creating multiple successful online and e-learning businesses. At just 26 years of age, Salim has reached more than 350K customers around the world with his different businesses and helped 100s of entrepreneurs create successful online businesses.
Salim Elhila is a self-taught kind of entrepreneur. From a mathematical engineer with no sales background, this visionary leader has been able to teach himself the ropes to success in the e-commerce sector. Last year during Black Friday sales, he made a whopping $1.7 Million in sales. Moreover, he prides himself on making $15 Million in revenues in just five months.
So what is his advice to other online businesses to boost sales?
Leveraging your existing brand
According to Tutorials Point, brand leveraging is “the strategy to use the power of an existing brand name to support a company’s entry into a new but related product category by communicating valuable product information to the customer.” It calls for not spending too much investment into launching a new product and instead building support from your current fans. Salim Elhila notes that most customers usually buy after the fifth point of contact. The market is already tight, even before the new products hit the ground. However, by leveraging the power of branding, you can increase your chances in the long-term.
Stay engaged with your clients
With so much competition in the online world, keeping your customers engaged is key to boosting your sales. Salim Elhila advises businesses to master all their marketing channels. As soon as a customer gets in contact with your brand, it would be best if you continuously targeted them on all platforms to make sure that the potential customer does not forget you, and that they take actions as soon as possible. It is essential to use intelligence-based systems to determine which platforms are ideal for engaging different types of target clients. While Facebook and Instagram may appeal to millennials, other channels like TikTok may be more potent in engaging Gen Zers. Whatever the case, use the platforms wisely to target your audience with the right message, and in the right way.
Develop buyer personas
This point builds on the suggestion above. While it is essential to understand your target audience’s dynamics, it is crucial also to understand who your customers are exactly. Doing this will help you be empathetic about their needs and enhance customer experiences by providing products and services that suit the customers’ needs. Like in any other business, Salim Elhila recommends online businesses to think outside themselves. You should seek to find problems first and then tailor a solution to address them. Salim Elhila started e-commerce by diving on the deep end to understand what his target audience needed. Over and over, he has learned to focus on products that provide more value to his customers. His success in many e-commerce businesses is proof of what happens when you first place customers’ needs.
Use influencer marketing wisely
It is said that people buy with their emotions and then justify their decisions later with logic. That is why, at the center of every brand, building customer trust is essential. If you are looking to boost sales, then influence marketing should be your marketing priority. Salim Elhila admits that the hardest thing to get in a business is the customer’s trust. However, he says that by leveraging influencer marketing, you can tap into the authority and trust already built with the audience over time. When using influencer marketing, the key should be to ensure that you find the right influencers with the right audience.
Be ready to scale
Salim Elhila says that the worst thing you can do to your business is to have a structure that limits your growth. As an entrepreneur, you should optimize your processes to ensure that the customer experience does not suffer from scaling. Preparation is key. Without it, all else will fall apart.
Lastly, Salim notes that “the main purpose of a business is to make a customer happy.” Adopting this kind of mindset will guide you in establishing a business that can meet the customers’ needs, and eventually, profits will follow. Connect with Salim Elhila here to learn more about his work.