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Executive Voice

Your Audience Needs Digestible Easy to Read Information

It should be easy for a client to understand the information to be passed. Communication happens when the sender and the receiver both receive feedback. Leah Garrett, an experienced writer, and digital marketer sees the complexities of human communication and knows how to get people to listen.

With a degree in politics and vast experience in digital marketing, Leah understands in depth the psychology and sociology behind the audience’s mindsets. To succeed in marketing, one has to be able to understand and reach various audiences.

Easy Ways to Reach People 

Leah argues that as a marketer you should use easy and digestible information so it is easy to reach all people. Use of complex and technical terms lessens the number of people that can understand you. Understanding information and giving feedback is the most important part of communication. 

People communicate differently. Some people use difficult words to pass a message. For people to pass a message, it is vital to make the words as simple as possible. In politics and PR, the audience is diverse, it is easier to use lay language to be able to reach all people. The best way to convey a message to all people is by using the simplest words possible.

Conversations can be made easy by using words that do not take time to understand. Understandable words make everything easy to digest. Leah became a good writer and speaker by making the best out of herself. Conversing about the things that matter to her made her so sought after.

By choosing to tackle one of the most popular topics, Leah was able to become one of the best writers. She made the most reliable topics become her stronghold through her blogs and video channels. By putting mental awareness in her subject’s head, people subscribed and listened to what she had to say.

Mental health is an issue that many people struggle with but most people are not comfortable writing about. The best way to deal with it is to talk about it by bringing the issue to the people. Leah reaches out to people and begins a conversation by writing about it.

Depression and mental health are hard topics to deal with. To make it easy, Leah makes a light conversation. She uses jokes, puns, and banter to make conversations flow easily. This helps people lower their shields and open up about their issues.

How to Use Digestible Information. 

Leah uses digestible information to pass important messages. She uses her ability to communicate with people on different levels. Using her education in politics, she made conversations among different people with political ambitions.

Political conversations help people open up. When politicians tell personal stories that people can relate to, it humanizes them and helps them connect. Many people like to open up to politicians because they hope that they will help them solve the social issues that face them in their everyday lives.

In both politics and digital marketing, it is vital that people understand one another. Marketers need good communication skills to facilitate this. They have to ensure that both parties have the correct information and understand one another. 

Leah is good at getting people to talk about their personal experiences. A PR person or a marketer should be comfortable talking to people about themselves. This makes other people comfortable to engage. A good marketer should also avoid topics that will make their audiences shy away.

Important information can be shared using simple language. Simple language is easily digestible as it gives the recipient an easy time thinking and discussing issues that are hard to say. Using the simplest language makes it easy to create a conversation and gives a chance for a good conversation.

 

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

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