The psychology behind consumer behaviour drives marketing and, ultimately, the brand’s future. Marketing is more than just the promotion of the product; it is an art in itself. Rajul Raghuvanshi has mastered this art through extensive research by giving life to a person’s connection with a product. This connection is built gradually by developing the brand’s identity in a fashion that helps the target customer to resonate with the product. Mr. Raghuvanshi has redefined the traditional methods of marketing by giving importance to the most crucial step that most marketers neglect – Branding. The industry might confuse advertising with branding, but both serve different goals. The branding technique focuses on shaping the brand’s identity to make it distinctive and rich in customer experience. This identity is a summation of the business name, logo, packaging, and messaging, influencing how a customer perceives the product in the digital world. On the contrary, advertising focuses on promoting the brand by creating awareness among the target market.
Rajul Raghuvanshi realizes that Marketing is seldom impactful with poor brand development. While most firms focus on promoting the product, Mr. Raghuvanshi doesn’t forget his basics. He provides his clients with one of the most well-researched and strategic approach to make the most out of their investments. In the hare and tortoise race, if the hare is advertising, then the tortoise is branding. The process is slow, but the outcome is undoubtedly positive. The sweet victory that a client achieves with systematic planning brings Mr. Raghuvanshi to the ninth cloud. He has scaled various digital businesses with his exquisite craft and sharp vision.
Mr. Raghuvanshi aims to give his clients best resources to elevate their businesses predictably. As a visionary expert in this industry, he is always in the chase to create a dynamic identity for his client’s brands so that they can not only withstand the cut-throat competition but also leave a mark by standing out from the other brands. The idea is to make his client’s brand memorable such that every time the customer sees the brand, it evokes certain emotions to help the customer relate to the ideology of the brand which leads to more repeat purchases in long term.
While the client takes a back seat, Mr. Raghuvanshi and his expert team takes the lead and directs most of the work, ensuring that their clients are comfortable and stress-free. He provides various services to his clients, such as building an audience on Instagram, increasing high-quality influencer engagement, getting world class digital PR placements and facilitating innovative content that enriches pillars of branding and helps the client to achieve higher returns and better recognition. He plans to constantly upgrade and expand his services to meet the changing demands of this industry. These services are just the tip of the iceberg. Click on the website to get amused by what more he has on his plate to offer- https://www.rrrmediagroup.com/
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