Connect with us
Apply Now

Executive Voice

Your Favorite Celebrity’s Favorite Jeweler

You may not have heard of Shafiq Ali, but I’m sure you’ve seen his work. He’s more commonly known as @sunythejeweler on Instagram, and he has completely changed the jewelry game. He’s pushed the limits to what is imaginable to create with diamonds and has partnered with some of the biggest celebrities to create iconic pieces. He was the mastermind behind YouTube’s Logan Paul’s diamond case for his GS 10 Pristine, golden first edition Charizard card and Kansas City Chiefs’ running back Darrel Williams custom Super Bowl LIV champion chain. He has also partnered with NBA All Star Trae Young, NFL Pro Bowlers Chase Young and Jonathan Taylor, and Atlanta rapper Lil Baby.

Suny started to gain attraction while working with the Atlanta Falcons. His work became noticed throughout the league quickly. From there, the demand within the NFL for his high-quality diamond custom pieces and jewelry began to pile in orders. Suny now works with all 32 teams in the NFL. He even assists players needing fast, next day shipping.

Being a celebrity jeweler may seem all glamorous and captivating, but it doesn’t come without its obstacles. The diamond industry is filled with individuals trying to make a quick buck with cheap chemical vapor deposition (CVD) stones and those who work with celebrities are often simply chasing clout. However, for Ali, this isn’t the case. His drive comes from pushing his craft with every memorable piece and creating lifelong connections with his clientele. He owns a diamond factory in India and works alongside over 120 of the best diamond setters. This ensures his materials are pure and ethically sourced and all the small details for every piece is looked after.

Ali maintains his brand among his celebrity clientele as the honest and reliable jeweler by staying grounded and focused on how he can give back. He lives by the words of his grandmother: “You can’t take anything with you when you leave this world”. Ali credits his grandmother with teaching him to stay away from greed motivated actions. Besides the craft and his honest relationship, Ali is focused on giving back. His diamond factory has already employed over 120 people in India, and he hopes to further his support to underdeveloped countries. He hopes to build schools and create opportunities for children who may have never been able to receive an education otherwise.

Check out Shafiq Ali’s Instagram and stay connected with @sunythejeweler to follow the celebrity world’s favorite jeweler.


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.