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15 Advanced Marketing Strategies to Drive Sales and Increase Customer Loyalty

Do you want to increase customer loyalty and drive sales? If so, then this blog post is for you! In this article we will explore 15 advanced marketing strategies that will help increase your conversion rates and make more money. You’ll learn about everything from email marketing to social media marketing and everything in between. These tips are sure to get you excited about the potential of your business.


Marketing tip #1

Get More Traffic to your Website by Blogging

This is a great tactic because people love reading blogs and it’s easy for you to create content when you blog consistently. Writing regular posts will also help search engines determine what keywords they should rank your site on, which can drive thousands of new visitors every month.


Marketing tip #2

Build the Right Relationships with the Right Influencers

Build the right relationships with the right influencers in order to grow your business faster than ever before. The best way to do this is through engaging conversations and following up with them after giveaways or events. We recommend using a tool like Buzzsumo to help you find the right influencers in your industry.


Marketing tip #3

Use Twitter Marketing

Use Twitter Marketing correctly by engaging with customers, measuring results and sharing relevant information. Engaging on Twitter is easy enough but making sure that it actually works for your business can be difficult if not done properly. We recommend creating an editorial calendar of all the content you plan on tweeting about so that it’s cohesive with what you are trying to accomplish online. For example, this could include weekly tips or product announcements every Friday at noon EST etc. Tweeting consistently will also make search engines pick up more keywords related to your business which means more traffic coming soon.


Marketing tip #4

Use Marketing Automation

Marketing automation is a great way to scale your business. Most people don’t have the time or energy to constantly be sending emails and making phone calls after every lead so Marketing Automation allows you to automate this process through an email sequence that follows up with leads as they move through different stages of your sales funnel. This can help increase conversion rates by 300%.


Marketing tip #5

Use Social Media Ads

Use social media ads like Facebook Ads & Instagram Ads because these channels allow marketers to reach their target audiences based on age, gender, location and interests. A great way to leverage social media ads is by running on-going retargeting campaigns where you continuously show ads to people who have already visited your website.


Marketing tip #6

Create a Social Media Contest

Create a social media contest that generates engagement with the help of KingSumo Giveaways. This will allow you to create contests easily without having any technical skills and it’s really easy for customers to enter (which means they are more likely to win). Social proof is also generated by the number of people who have already entered which often times can lead to new sales conversions.


Marketing tip #7

Invest in Email Marketing

Invest in email marketing because it has been proven time and time again as one of the highest ROI channels available online today. Email Marketing gives marketers endless possibilities on what they can do to create a high return on investment.


Marketing tip #8

Use LinkedIn Marketing

Use LinkedIn Marketing because this channel can be used for lead generation, networking and even broadcasting information that is relevant to potential customers which makes it easy for people who may not know you or what you sell find out about what you offer in the industry. Marketing Automation is also an amazing feature of Linked In which allows marketers to automate their messaging so they don’t have to spend time sending emails after every new contact.


Marketing tip #9

Marketing through Youtube

Marketing through Youtube videos will allow your brand personality and voice come across in a powerful way online when done correctly means more organic traffic and sales conversions. Marketing on Youtube is not as easy as some would think. It takes a lot of time and energy to do it right which is why we recommend using Tube Buddy. This tool makes the process much easier by allowing marketers to create shareable links that can be sent out on social media or embed codes that are able to go into emails, websites etc.


Marketing tip #10

Use Google Adwords

Use Google Adwords because this channel gives marketers access to more than 80% of the total online market and it allows you to target specific keywords related to what you are offering or about different events that may be going on in your industry right now which means increased traffic coming soon.


Marketing tip #11

Use Infographics Marketing

Implementing visual components like infographics throughout your website can help boost conversion rates by 80% or higher. This makes sense considering most people learn visually rather than through reading text alone so including visuals in high converting pages will only mean even more sales conversions for marketers who do this.


Marketing tip #12

Use Social Media Influencers

Use Social media influencers in marketing campaigns because having an endorsement by someone with authority online will help increase brand awareness and conversions overall which means even higher sales rates for entrepreneurs who do this well.


Marketing tip #13

Marketing through Buzzfeed

Marketing through Buzzfeed articles can be a great way to reach people who are interested in your product or service. Marketing on Buzzfeed is also scalable because it doesn’t require much time and energy which means you will only need to do this marketing strategy when the content goes viral.


Marketing tip #14

Marketing through Instagram

Marketing through Instagram is a great way for marketers who are trying to reach people of all ages because images tend to be the main component on here given that most social media apps use them these days which means they can easily share what you have created with friends, family etc.


Marketing tip #15

Marketing through Snapchat

Marketing through Snapchat can help you reach people of all ages who are likely to shop online because it is the fastest growing social media platform out there right now given that millions of teens use this app daily which means more potential customers coming soon if done correctly.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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