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How to Leverage Email Marketing for Your Business with AWeber

Email marketing is one of the most effective ways to grow your business, and AWeber is a tool you can use to get more out of it. AWeber makes it easy for you to create email campaigns that will help you connect with new potential customers on an individual level.

AWeber has some great benefits; including pricing that is affordable for any company. In this blog post, we’re going to talk about how AWeber works and why they are so great!

Marketing is the act of promoting and selling your business or product to customers in order to achieve specific goals. It can take many forms depending on what you’re marketing for – whether that’s a new company website, inventory items, an upcoming sale at your store location or something else entirely. Today’s marketers need access to easy-to-use tools like AWeber so they can focus their time on building relationships instead of spending all day learning complicated technology.

Email marketing campaigns are very effective because every email address represents somebody who has already shown interest in your brand by signing up for updates about it (or by buying from you before). AWeber gives you the marketing tools to create campaigns that will help you connect with new customers on an individual level. The best part is, if your emails are well-written and engaging, people will open them up – which means more opportunities for marketing.

This marketing platform makes it easy for you to create marketing campaigns that will help you connect with new potential customers on an individual level.


AWeber Features


Landing Page Designer

If your website is a huge part of your business, AWeber’s Landing Page Designer tool will help you connect with customers and convert them into leads. A landing page allows you to serve ads that have been proven to work for your business without paying for gas or wasting time on unproven strategies. A powerful way to use this feature is by running contests – the winner will get their prize instantly instead of having to wait around or submit an email address.


Email Editor

AWeber’s editor makes it easy for you to write a copy that is compelling while also being perfectly formatted so your text looks great on every device.


Drag & Drop Landing Page Builder

A landing page builder tool lets you easily design pages for promoting events or bringing attention to specific products without having an entire website built from scratch. You can add images, videos, links and more with just a few clicks.


List Segmentation Technology

AWeber knows how important it is for you to stay connected with your customers. This marketing platform allows you to engage them on an individual level by sending personalized messages based on what they do and don’t want. AWeber’s List Segmentation technology is a smart way for marketers to keep up this connection, so if someone unsubscribes from one list but wants updates about another, AWeber will help you connect with that person without wasting their time or yours.



AWeber makes it easy for you to set up autoresponders that allow people who subscribe to your list to get immediate access, instead of having to wait around. It is a sequence of emails that is automatically sent to your customers as soon as they sign up, and AWeber’s Autoresponder tool makes it easy for you to automate this process.



AWeber Tags help you connect with customers in your AWeber list based on their interests. You can use tags to send messages that are more relevant and useful, which will increase the chance of getting a response.


Integrations and Third-party Support

AWeber integrates with all of the most popular tools used by modern marketers, including WordPress, Shopify and Bigcommerce. AWeber also has a set of pre-integrated third party apps that you can quickly install on your site – these include membership software like WishList Member or OptinSkin as well as ways to bring customers directly into Aweber through tools like Zapier.


AWeber’s Pricing

Now that AWeber has opened up its doors to new entrepreneurs, AWeber provides all of the tools you need in order to make your business grow. AWeber’s basic package starts at $16.15 /month which includes unlimited use of features and 24/7 support. Pricing, of course, depends on the number of subscribers you have, so AWeber makes it easy for smaller startups to get started and big businesses with a large list can scale up as they grow.



And that’s a wrap for today! I hope you enjoyed the article and learned something new about AWeber.

Thanks to AWeber’s easy-to-use tools and integrations, this platform makes it simple for marketers of all experience levels to engage their audience.

When you want to make sure your business stays relevant and has a steady stream of new customers, the best way to do it is with using AWeber, so try their free version, or sign up for the 30-day Pro trial.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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