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5 Ways to Improve Your Email Marketing: Strategies for Success

Email marketing is a lost art these days, but it shouldn’t be. Email lists are one of the most valuable assets that any company has and neglecting them can hurt your bottom line in more ways than you might think. In this blog post, we’ll discuss 5 email marketing tips that will help you grow your email list and make sure they’re engaged with your business.

 

1. Send the Best Email Receipts in the Game

Email receipts are one of the best ways to increase engagement with your business. We’ve all heard that email is 40 times more effective than Facebook and Twitter combined, but only if you actually use it. People love receiving digital goods at their doorstep so sending out an email receipt right after they purchase something will go a long way in creating brand loyalty.

 

2. Use a Real Person’s Name in the Sender Field

Do you know the main thing that gets people to open emails? It’s not the subject line; it’s a real person’s name in the sender field. People are much more likely to engage with your email if they feel like there is an actual human being on the other end of it and many marketers have seen a 40% increase in click-through rates just by including a name. This strategy is especially important if you’re sending out transactional emails such as receipts for purchases and purchase confirmations.

 

3. Keep It Brief

Nobody likes to receive emails that are too long. Keep your email content brief and concise with no more than a few sentences per paragraph, or bullet points if necessary. Also be sure not to send out the same email over and over again. Every email should have a unique subject line and content so that people will actually open them instead of hitting the spam button every time they get an email from you.

 

4. Don’t Overwhelm your Subscribers

Marketing emails are overwhelming for the average person these days. How many of us have tons of unopened email sitting in our inbox? If you’re sending out too many marketing messages at once, people will opt-out and unsubscribe from your list altogether so it’s important to stick to one or two high quality emails per week max if possible.

 

5. Try Exit Intent Pop ups

A great email marketing technique that is still under-utilized these days is exit intent pop ups. Popups are a great way to entice people, particularly ecommerce customers who just purchased something online and might be interested in signing up for your mailing list or following you on social media after they buy. Let them know about all of the cool features that come with being an email subscriber by using an Exit Intent popup so you can capture leads right before they leave your site.

 

 

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


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