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15 SEO Tips to Improve Site’s Online Presence

Search engine optimization is a key part of online marketing. SEO refers to the way that content on your website, or SEO-friendly content, is optimized for search engines in order to rank high and be visible when people use internet search engines like Google. SEO tips can help improve your site’s online presence by ensuring that it ranks well in searches related to what you are selling. Read this blog post about 15 SEO Tips to Improve Your Site’s Online Presence!


1. Have Web Analytics in Place at the Start

SEOs recommend installing web analytics tools, such as Google Analytics and Webmaster Tools SEO by entering your site’s URL into the search bar. This will tell you what keywords are popular amongst those visiting your website so that you can use these words on content to increase traffic.


2. Strengthen Your Brand

SEO Tips to improve your site can also include ways to strengthen your brand. SEOs recommend including a company logo and tagline that is memorable in navigation bars, on the home page or sub-pages as well as having text links back to these same pages from other parts of the website such as blogs, product descriptions and contact information.


3. Be Engaged

SEO Tips to improve your site can also include ways to be engaged. SEOs recommend including social media links such as Facebook, Twitter and Google+ that are visible on the homepage or company profile page in order to increase awareness of a company’s website through word-of-mouth marketing.


4. Go for Link Quality Not Quantity

SEO Tips to improve your site can also include ways to go for quality. SEOs recommend including keyword-rich links on social media, such as a tweet or Facebook status update that includes the URL of the company’s website in order to increase SEO rankings and visibility. SEOs recommend including a link from your company website to blog posts that are relevant to SEO.


5. Mine comment wells

SEOs recommend including a link from your company website that invites people to leave a comment on the content they’ve read so that SEO rankings are increased and traffic is attracted back to the original source of the article.


6. Prepare for the Voice Search Revolution

By 2021, SEOs estimate that upwards of 50% of searches will be voice commands. SEO Tips to improve your site can include preparing for the future and optimizing content in a way that it is easily understood by automated speech recognition software, or ASR technology.


7. Build Momentum with Social Signals

SEO Tips to improve your site can include SEOs recommend including social media signals such as adding Facebook Comments and Likes, Twitter Tweets and Google+ Circles in order to increase SEO rankings.


8. Analyze Your Content

Conducting SEO analysis, such as using a site like SEOQuake to scan your website for SEO-friendly content and checking the amount of words per page on articles or blog posts in order to optimize SEO rankings.


9. Increase Dwell Time on Your Site with Amazon Polly

Dwell time is the time that a person spends on your site. SEOs recommend increasing this by including Amazon Polly as an alternative voice option. SEO Tips to improve your site can also include SEOs recommend including Amazon Polly, a text-to-speech service that is used for computer speech synthesis. SEO Recommendation: Include Amazon Polly as an alternative voice on the homepage or some other important page of the website in order to increase SEO rankings and improve SEO analysis; this will help with ASR technology.


10. Manage Client Expectations Honestly

Failing to meet client expectations can significantly lower SEO rankings. SEOs recommend being honest and making sure that clients know what to expect when it comes to SEO progress, such as the amount of time and effort needed to improve your site.


11. Use a Keyword Research Tool

Take the time to use SEO keyword research tools such as Google Adwords Keyword Tool or SEOQuake’s Site Explorer in order to increase SEO rankings and improve SEO analysis.


12. Think Beyond Exact Match Keywords

Include keyword phrases that are more than five words long when you write blog posts or other articles, rather than just using “exact match” keywords.”


13. Make Infographics

SEOs recommend including infographics on the homepage or sub-pages as well as having text links back to these same pages from other parts of the website such as blogs, product descriptions and contact information. The majority of audiences agree that infographics are a great SEO to improve your site.


14. Get Dedicated Hosting

Having dedicated hosting can be an SEO to improve your site. SEOs recommend using a dedicated server, such as those from GoDaddy or Bluehost in order to increase the reliability and security of data on one’s website.


15. Create FAQ Pages

Creating FAQ pages can be another SEO to improve your site. To gain more visitors, create a page that answers basic questions about your company’s products.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.




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