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3 Content Marketing Tips and Tricks to Increase Your Own Blog’s Success



Content marketing is a powerful way to get your content in front of potential customers. The problem is that many people are not aware of the tricks and tips for successful content marketing, so they struggle with their own blog’s success. This post will go over 3 Content Marketing Tips and Tricks to help you increase your blog’s traffic, followers, and engagement!


1. Make it Personal

This content marketing tip will help people connect with your brand on an emotional level which increases the chances for them to share this content themselves across their social media platforms. Make it personal and talk about something that happened in your life, business, or family, whatever makes the post relatable. You can mention a challenge with one of your products and then explain how you overcame it. Talk about what worked by sharing examples from other customers who used similar strategies as well. People like content that is relatable and makes them feel included, so following this content marketing tip will help you encourage readers to share your posts.


2. Understand your Target Audience

The content marketing tip here is to understand who your target audience and buyer persona are. What age group do they fall into? Are they men or women? Where can you find them online? This will help you with the next content marketing tips, creating content for this specific type of person and making sure that it goes where there is a high chance of engagement. Make sure that you stay consistent with the content that you are creating for your audiences and buyer persona.


3. Check for Grammatical Errors

The final content marketing tip is to make sure that your content isn’t riddled with mistakes. Without proofreading, there’s a good chance that you will lose readers and followers because they can sense the laziness of not proofreading before publishing content on social media platforms or blogs. Make sure it flows well by going through one more time after you have written all of the content so things don’t seem out-of-place or grammatically incorrect.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.




John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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