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7 Ways to Promote Your Content on Social Media

Social media has become an integral part of our lives. Social media is one of the best ways to promote your content because it’s so easy for people to share your message with their friends and family. This blog post will teach you 7 Social Media Hacks that will help you reach more people on social media, grow your audience, and increase brand awareness.


1. Curate Content from Followers

If someone in your target market follows another company or influencer on social media then create a list where they can see what other companies are doing right when it comes to marketing themselves online. Then make sure each time you publish something new, comment on this list with a link back to your own site. People seeing others who share similar interests might be more inclined to click on your content.


2. Get Around the Character Limit on Twitter

First, write a blog post with the main ideas of what you want to tweet about. Then, tweet the headline and save the rest of your message for a LinkedIn or Facebook post. Social media platforms like these allow you to create longer posts than Twitter does so it’s easier to get your message across without having to repeat yourself in multiple different social media outlets.


 3. Sustain Opt-In Conversions

One of the main reasons you’re using Social Media is to encourage people to subscribe to your email list. Social media sites like Facebook contain a lot of information about your site visitors which can be extremely helpful when it comes to targeting specific audiences and providing more relevant content for them. Using this strategy, you will create personalized experiences based on what users are doing on the social platform that encourages opt-in conversions.


4. Concrete Posting Schedule

Social Media is a great way to reach your target audience but there’s no point in having Social Media if you’re not going to use it. Social media sites like Facebook and Twitter update their algorithms all the time which means that unless people see what you post, they’ll never visit your site again. Make sure you have a Social Media posting schedule so users can know when new content will be available for them.


5. Add Social Media Plugins to Your Website

Social Media plugins on your website will allow you to gain Social Proof which is important when it comes to getting people interested in your brand. Social media platforms like Facebook and Twitter are constantly optimizing their algorithms so adding a social plugin for them can encourage more users from those sites to visit yours.


6. Run Polls

Social Media is a great place to run polls because you can get real time data from your target audience. Twitter and Facebook are constantly changing their algorithms so if users don’t see the poll, they won’t be able to answer it. Make sure that when running Polls on Social Media platforms that you let people know about them ahead of time.


7. Post coupons on Facebook

Social Media is the perfect platform to run contests, giveaways or post coupons. Facebook give you the option to create a custom audience based on what people are interested in. This way, when someone clicks on your coupon they’ll see other coupons from brands that they’re also interested in. Providing coupons will allow users to get an even better value from your brand.



Social media is a great way for businesses of all sizes to market their products and services online. The best thing about Social Media is that because it’s so easy for people to share content, once you have one or two posts going viral, the exposure can skyrocket. Using Social Media hacks like I listed will give you gain access in social proof which allows more people around the world see what other customers are saying about your businesses/services.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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