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3 SEO Hacks for Improving Rankings in SERPS

SEO is a very important part of digital marketing and business. With SEO, you can improve your rankings in SERPS (search engine results pages) and get more visitors to your site. This blog post will show you 3 SEO hacks that can help improve your rankings! SEO hacks are SEO techniques that tend to work better than others. SEO is constantly changing, so SEO hacks might not always work.


SEO Hack #1

Don’t Build Massive Amounts of Links on Directories

You should not build massive amounts of links on directories. SEO experts only recommend having up to 30% of your total backlinks come from directories. Directory submissions are still great for SEO, but you shouldn’t spam them because Google may punish your website with a penalty if they don’t like the quality of sites that link to yours.

If you do want directory submissions, then I suggest choosing one or two high-quality directories per niche that have strict requirements and submit manually (don’t use software). To find good niches for SEO, check out the SEO Submissions Tool.

SEO Hack #2

Monitor Image & Video Ranking

You should monitor image and video ranking in SEO to see how your competitors are doing. This is called SERP (search engine results page) monitoring, and it allows you to keep an eye on the competition so that you can stay one step ahead of them. You need a strategy for SEO because if you don’t have one then someone else will.

To do SEO without a plan is like going into battle with no weapons. Checking the rankings of images and videos could be very important for digital marketers because they might change their content based on what ranks well. For example, if their competitor has lots of high-quality pictures ranked than maybe they would create more pictures or use higher resolution ones themselves. The same thing goes for YouTube SEO.

SEO Hack #3

Watch Out for Competitors

You should always watch out for competitors in SEO. Competitors are constantly changing their SEO strategies so you need to do the same or your website will be left behind. For example, if you see that a competitor is building lots of links on directories than maybe you would change your strategy and start doing it too. However, if they were built by spammers then Google might punish both websites which means neither of them get any benefit from creating backlinks with directory submissions.

To find good keywords for SEO I suggest using SEO Spyglass because it allows users to spy on competitors’ top keywords without getting caught. It also provides tools like rank checker & more.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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