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3 Social Media Tips on How to Elevate Marketing Campaigns

Social media is one of the most powerful social platforms to use for marketing. It has an unprecedented ability to reach a large audience, and it’s also free! However, social media can be tricky when you don’t know what you’re doing. In this blog post, I will outline 3 social media tips that are easy for beginners and professionals alike. These tips will help anyone elevate their marketing campaigns with social media in no time.


1. Extend Your Professional Network

When you know the right people, social media is like multiplying your reach by a thousand. There are many ways to expand your network on social platforms. You can create a list of other professionals in your industry and follow what they post about through social news feeds or using hashtags to find others who have similar interests as you do so that you can share resources with each other.

You could also utilize LinkedIn groups to connect with more people online as well as off-line at networking events. This will not only help grow your professional network but it could even land new job opportunities for those looking!


2. Extend Blog Post Visibility

When social media is used to promote blog posts, you can gain a huge surge in traffic. Many people use social media to find new blogs and content on the web so it’s important that your site gains visibility on social sites.

When you share links of your blog post with relevant followers, they will see it when they are scrolling through their newsfeeds or using hashtags which means more eyes seeing your work. Then once someone clicks into your link, there is an even greater chance for them to read what you have written about since social platforms are usually where people go to kill time online either while at home or waiting somewhere like during lunch breaks.

The key here is not only sharing but also creating eye-catching headlines for each social platform that you use. So, when social media users see your post on Facebook, they will want to click into it which gives you more opportunities to gain traffic and leads for your business.


3. Create Contests and Giveaways

Everyone loves winning free stuff. It’s why social media contests and giveaways are so popular on social platforms like Facebook, Twitter, Pinterest, Instagram etc.

When you run a contest or giveaway, social users will be incentivized to share your content with their friends in order to increase the likelihood of them winning whatever prize is up for grabs which means more people see what you have written about. So when it comes down to it, social media can help gain much higher visibility if done right. These tips should get anyone started towards marketing success but remember that not all strategies work across every platform. You’ll need to do some research into each one before deciding how you want to proceed because this could make or break the success of your campaign depending upon how well you use social media.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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