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9 Social Media Tips

This blog post is for you if you’re looking to maximize your Social Media engagement. Social media can be a great way to engage with people in your target market, but it can also be overwhelming and difficult to keep up with the latest trends. Luckily, there are many tips and tricks that will make Social Media more manageable and effective for any business or individual.

In this article, we’ll go over nine amazing Social Media tips that will help you get the most out of your social media marketing efforts!


1. Encourage Action and Response

Social media is all about interacting with people, so make sure you’re always encouraging engagement and feedback. CTA buttons, contests and other interactive activities are a great way to get people involved in what you’re doing. Social media can be difficult for many businesses because of the lack of response- it’s important that you make sure any Social Media marketing efforts always include some kind of call to action so fans know exactly how they could help, whether by clicking on an ad or sharing your content with their friends.


2. Research and Learn about your Audience

Social media is all about the people, so it’s important that you know who your target audience is. Social Media Marketing can be a lot more effective if you focus on what types of content they’re interested in and how to connect with them- for example if they are looking for tips or advice, then make sure those posts show up first! Once you know who your Social Media audience is, it’s easier to tailor your posts accordingly and start conversations that matter.


3. Run a Poll

Social Media is a great way to collect feedback and find out what’s on people’s minds. Social media polls are a quick, easy way to get valuable information about your target market; they can be used for anything from deciding where you should take an upcoming vacation or doing research on customer satisfaction levels before launching new products. Running social media polls will not only give you important insights into the needs of your customers, but also help boost engagement by getting followers involved in conversations.


4. Be Real with Your Followers

Social Media can be a great way to connect with other people and brands, but it’s important that you stay true to who you are. Social media is all about being authentic, if your followers feel like they’re getting a pre-packaged version of the real person then chances are good they won’t become loyal customers. Social media will only be effective for your business or personal brand if you show off what makes you unique.


5. Join Targeted Groups

Social Media is all about engagement, so it’s important that you find the right groups to join. Social media can be overwhelming at times, but joining a group with similar interests will make social media easier and more manageable for anyone. Join targeted groups on whichever social network your target audience spends most of their time, Facebook Groups or LinkedIn are great places to start.


6. Don’t Spend Time Solely on Engagement

Social Media is all about engagement, so it’s important that you don’t spend too much of your time solely on social media. Social media can be difficult to keep up with because there are always new trends and updates- but if you’re spending hours a day trying to figure out the latest Facebook algorithm changes then chances are good that will be reflected in your content strategy. Spend some time away from social media every once in a while so you have fresh ideas when you come back!


7. Preview Content in your Story

Social Media posts are a great way to share content with followers and get likes, but social media stories offer even more opportunities. Social Media stories allow you to tell your story in an interactive format- as long as people know what they’re clicking on beforehand. Previewing new content or behind the scenes photos is a fun way to keep things fresh for fans without posting anything too personal.


8. Run a Facebook Live Campaign

Social Media is all about the people so forget about your personal social media account and focus on running a Facebook Live Campaign instead. Social media campaigns are perfect for businesses as well because they allow you to build relationships with followers in real time- something that’s never been done before. Running a Facebook live campaign could be just what your business needs to increase sales or bring more awareness.


9. Keep It Individualistic

Social Media is all about being individualistic and staying true to who you are, so don’t try to emulate someone else’s social media strategy. Social media has been around for a long time now, but there’s still always new ways of building your audience using social media- as soon as you think it can’t get any better than it already is.

Social Media is all about being personal and original, just make sure social media reflects your individualistic personality. Social media can be used for anything in this day and age, but it’s important to remember that social media isn’t a one size fits all type of thing, use what works best for you.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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