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The 7 Steps of the Author Marketing Funnel

Every author is looking for ways to promote their book, it can be difficult to know which path to take. That’s why we’ve created this blog post on author marketing funnel that will guide you.

The concept of author marketing funnel is a very popular topic right now. Bloggers and marketers alike are looking for ways to get their information out there, but the problem lies in reaching your target audience . It’s not enough to have great content – you need that vital connection with readers.

With author marketing funnels, authors can provide multiple entry points into their blog posts or books so that they’re available on any platform. This makes it easier than ever before for new readers to find exactly what they’re looking for from all different angles!

In order to create a successful author marketing funnel, remember these 7 steps:

  • Pick an appropriate name
  • Create your campaign goals
  • Identify your main call-to-action  (CTA)
  • Draft your email sequence
  • Create a landing page
  • Set up tracking codes
  • Launch your funnel

The 7 Steps of the Author Marketing Funnel


1. Pick an Appropriate Name

Your funnel should have a catchy, descriptive name that will make people curious about what it is. For example, “Author Marketing 101” or “The Author Marketing Funnel.”

2. Create your Campaign Goals

What are you hoping to achieve with your funnel? More book sales, more blog subscribers, or increased brand awareness? This is the reason you’re creating this author marketing funnel in the first place, so make sure it’s something that will benefit your business. For example, if you want to increase sales of a new book or boost traffic back to your blog – choose appropriate goals for these!

3. Identify your Main Call-to-action (CTA)

The CTA should be one action that you’d like readers to take after reading through all parts of your author marketing funnel. It could be signing up for an email list , purchasing a product, etc. Make sure it ties into whatever goal(s) you set out with when beginning this author marketing funnel!

This is the action that you want people to take when they reach your funnel. For example, “buy my new book” or “subscribe to my blog.”

4. Draft your Email Sequence

Once you’ve determined your CTA, it’s time to draft the email sequence that will lead up to it. This is a series of emails that will be sent out to subscribers who sign up for your author marketing funnel. Make sure they’re enticing and interesting enough that people won’t want to unsubscribe.

5. Create a Landing Page

This is where people will go after clicking on one of your links or buttons. Your landing page should be clear and concise, telling visitors exactly what they need to do in order to take the next step in your funnel. A landing page is an important part of any author marketing funnel, as it’s where readers can go to learn more about what you’re offering and why they should take your desired action. This could be as simple as a form with some introductory text, or it could be a more complex website with several pages of information.

6. Set up Tracking Codes

In order for you to measure the success of your author marketing funnel, you’ll need to set up tracking codes on all relevant pages. This will help you see how many people are coming in from different sources (social media, email links, etc.), how long they’re staying, and what actions people are taking. You’ll need to use unique URLs for each link or button that you send people to in order to track how many clicks/conversions you get. Google Analytics is a great free tool for this.

7. Launch your Author Marketing Funnels

It’s time to start sharing links and buttons with the world so that they can enter through any one of these entry points into your funnel, find what they’re looking for, and come out on top at the end when it comes to author marketing success. You can begin with one or two entry points into your author marketing funnel depending on how many platforms you currently use for connection (blog posts, social media accounts, email list). If this is new territory for you then start slow before building out more connections later down the line.

Now that you understand author marketing funnels, it’s time to put this knowledge into practice and create one of your own. Remember, the most important part is to be consistent with all of your efforts so that you can reach more readers in today’s competitive market.

If you’re ever stuck on what to do next or need some help getting started, feel free to reach out for support! Pro Speaker Funnels was created for this very reason – to help you author marketing success in a simple, effective way.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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